Senior Brand & Marketing Leader – Global iGaming

Marketing

|

Marketing / Brand Manager – Senior
SOFTSWISS is hiring a Marketing/Brand Manager to join our Marketing Team. We are looking for a strategic and creative marketing leader to shape and strengthen our global brand presence across key markets and audiences. In this role, you’ll drive brand positioning, lead integrated marketing initiatives, and contribute to the growth and recognition of SOFTSWISS products within the iGaming industry.
Purpose of the role:

You will drive and strengthen SOFTSWISS brand positioning across global markets to increase awareness and recognition.
This role combines strategic brand development with hands-on execution across multiple channels and touchpoints. You will ensure consistent brand communication, support go-to-market initiatives, and strengthen how the SOFTSWISS brand and products are perceived by clients, partners, and the wider iGaming community.
You will also manage complex brand and marketing projects end-to-end — from positioning and creative concepts to cross-functional coordination, launch, and implementation across global markets.
Key responsibilities:

Own end-to-end project marketing management of complex brand and marketing initiatives — from strategic planning and creative concept development to cross-functional coordination, production, launch, execution, and post-campaign analysis
Develop and implement positioning, messaging frameworks, communication strategies, and campaign concepts aligned with business goals
Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels
Drive consistency of brand communication across all internal and external touchpoints
Define and maintain brand positioning, visual style, target audience profiles, consumer insights, and key messaging
Coordinate and execute 360° brand and campaigns in close cross-functional collaboration
Support go-to-market launches and strategic business initiatives
Create and oversee development of marketing and advertising materials, including key visuals, product presentations, commercial proposals, one-pagers, banners, landing pages, and other collateral
Participate in production and coordination of video content supporting brand and product promotion
Collaborate closely with Product Marketing, Design, PR, Content, Digital, Regional Marketing, Sales, and BizDev teams
Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards
Ensure compliance with brand visual identity standards across all communication materials
Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities
Continuously analyze competitors, market trends, audience insights, and industry developments
Support budget planning, allocation, and optimization
Maintain project documentation, reporting, and communication alignment across stakeholders
Required Experience:

Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience in Brand Marketing, Marketing Management, Strategic Marketing, or related roles
3+ years of experience in B2B tech marketing across multiple communication channels
Strong project management expertise with experience leading complex cross-functional initiatives
Strong understanding of brand positioning, communication strategy, and integrated marketing
Hands-on experience with digital marketing tools and multi-channel communication
Experience working with multiple stakeholders in fast-paced international environments
Strong strategic thinking combined with hands-on execution skills
Excellent prioritization, collaboration, and organizational skills
Proactive mindset, high ownership, and problem-solving approach
Nice to have:

Experience working with regulated markets, iGaming, SaaS, fintech, or digital products
Experience with global rebranding or repositioning projects
Experience supporting GTM strategy and demand generation initiatives
Experience managing agencies, creative production, and external vendors
Main Advantages

Private health insurance
Sports benefits
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
Apply for position

Your Email

*
Your Name

*
Your Last Name

*
Resume/CV

*

Requirements: PDF, DOC, up to 5Mb
Link to profile, such as LinkedIn
By filling out this form, you agree that your data will be processed by SOFTSWISS for recruitment purposes. You can withdraw your consent to the processing at any time. For more information, please read our Privacy Policy

*
Latest Publications
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
Any questions? Don’t hesitate to contact
Not quite the right role? View similar vacancies:

#J-18808-Ljbffr