Sr Director, Ecommerce

ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.

Sr Director, E-Commerce
ColourPop is looking for a Senior Director, E-Commerce to lead the e-commerce business across DTC and Amazon. This leader will be responsible for end-to-end P&L and contribution margin performance by channel, and will manage the team responsible for the website, merchandising, and customer experience. This role requires a hands‑on leader who can drive the day-to-day strategy and operations of the business to achieve revenue and profitability targets. The role is based in Sherman Oaks, CA and is hybrid, with 3+ days/week in‑office.

Your Opportunity

Own end-to-end P&L and contribution margin performance

Develop the programming calendar to achieve revenue and profitability targets across all channels — including promotions, launches, and collaborations

Drive merchandising strategy

Grow the Amazon business by optimizing product listings, advertising, promotions, and Brand Store experience

Work closely with Demand Planning to align on forecasts and inventory needs across channels dictated by calendar

Report out on performance and KPIs by channel weekly and monthly — including revenue, traffic, conversion, AOV, and contribution margin

Manage website operations including troubleshooting, order management, content launches, and QA of all content on site

Manage website design, market research, and budgeting

Present plans for new advances and initiatives to improve ColourPop’s online presence and sales across channels

Manage all online activity in relation to traffic acquisition, sales, conversion, and reporting

Develop a content calendar and oversee website upload and landing page development

Review security of checkout pages and payment procedures

Review copy and legal disclaimers to verify their accuracy; serve as the liaison between the legal team and marketing to ensure compliance with collaborations

Your Attributes

At least 5+ years of experience in a similar role with direct P&L responsibility, including ownership of contribution margin by channel

Demonstrated experience scaling DTC and Amazon businesses

Beauty industry experience with high sku count collectionsstrongly preferred

Experience managing merchandising, email, and product teams

Excellent understanding of web analytics and ecommerce levers to drive revenue across DTC and marketplace channels

Strong commercial, marketing, and tech background with strong financial acumen

Appetite for working in a fast-paced, diverse, and entrepreneurial environment

Exceptional organizational skills, and exceptional verbal, written, and presentation skills

Results oriented and driven to achieve results

Fast learner and curious to problem solve and help build solutions

Experience with Jira/Confluence, Shopify, and G‑Suite is a plus

ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + match, paid holidays, product discounts and more. The salary range for this position is $165k-$195k DOE + discretionary annual bonus.

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