Remote Multichannel Marketplace (Amazon & Walmart) & Paid Ads Account Manager

Employment Type:

Contract, Results focused
Department:

E-Commerce & Growth Marketing
Reports To:

CEO / Growth Leadership Team

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium, plant-based herbal supplements, teas, liquid extracts, and superfoods. We are passionate about delivering clean, effective products while creating positive impact through our mission-driven initiatives.

We are seeking a highly analytical, growth-driven, and execution-focused

Multichannel Marketplace & Paid Ads Lead

to own and scale revenue performance across Amazon, Walmart, paid media, and marketplace growth channels.

This role is ideal for someone who thrives in a high-growth environment, understands marketplace algorithms, is obsessed with performance metrics, and can drive measurable revenue growth through strategic listing optimization, paid advertising, and channel expansion.

Position Overview

The

Multichannel Marketplace & Paid Ads Lead

will own end-to-end performance across Amazon, Walmart Marketplace, and paid advertising channels.

This role is responsible for:

Marketplace listing optimization and compliance

Amazon and Walmart revenue growth

Paid media performance across multiple channels

Brand storefront optimization

Organic ranking improvement

Influencer and creator coordination for Amazon

Performance marketing strategy and execution

The ideal candidate combines strong marketplace management expertise, paid advertising experience, and a data-driven mindset.

Key Responsibilities

Amazon & Walmart Marketplace Ownership

Own revenue growth for Amazon and Walmart Marketplace channels

Manage and optimize product listings across Amazon and Walmart

Launch, optimize, and maintain listings for new and existing SKUs

Resolve listing suppression, compliance issues, and catalog health challenges

Improve product discoverability, keyword ranking, and conversion rates

Monitor category trends, competitor activity, and marketplace opportunities

Ensure channel compliance and platform best practices are maintained

Manage storefront optimization, category navigation, and customer experience

Listing Management & Optimization

Optimize titles, bullets, backend keywords, descriptions, and enhanced content

Improve listing health scores and marketplace quality metrics

Coordinate creation and optimization of:

Lifestyle images

Product videos

Infographics

A+ Content / Premium A+ Content

Amazon Brand Store and Walmart Storefront updates

Continuously refresh listings based on performance data and algorithm changes

Paid Advertising Ownership

Own and optimize paid media performance across:

Amazon Sponsored Products, Sponsored Brands, Sponsored Display

Walmart Connect Ads

Google Ads

Meta Ads (Facebook & Instagram)

YouTube Ads

LinkedIn Ads

Develop campaign strategies to drive:

Customer acquisition

Upsells and cross-sells

Higher average order value

Improved ROAS and efficiency

Monitor daily ad performance and budget pacing

Conduct A/B testing across creative, landing pages, audiences, and offers

Build reporting dashboards and provide actionable insights

Influencer & Creator Management

Manage Amazon Influencer and Creator relationships

Identify and recruit influencers aligned with the Herbal Goodness brand

Coordinate creator content, UGC campaigns, and marketplace amplification

Track engagement, conversions, and campaign effectiveness

Performance & Analytics

Analyze performance across all channels and identify growth opportunities

Monitor key marketplace and advertising metrics

Deliver weekly and monthly performance reports

Recommend data-backed improvements to increase profitability and scale

Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Amazon & Walmart Revenue Growth

Return on Ad Spend (ROAS)

Advertising Cost of Sales (ACOS)

Organic Sales Growth

Listing Health Score

Storefront Performance Score

Average Order Value (AOV)

Conversion Rate Improvements

Influencer Engagement & Performance

Marketplace Ranking & Visibility

Paid Ads Efficiency

Qualifications

Required Experience

4–8+ years of experience managing Amazon Marketplace and/or Walmart Marketplace

Proven success in growing marketplace revenue for consumer brands

Strong experience with Amazon Seller Central and Walmart Seller Center

Hands-on experience managing paid advertising campaigns across Amazon and digital channels

Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance

Experience with:

Amazon A+ Content

Brand Stores

Product ranking strategies

Paid acquisition funnels

Marketplace troubleshooting

Strong analytical and reporting skills

Comfortable working with performance dashboards and KPI ownership

Preferred Experience

Experience in supplements, wellness, CPG, or health brands

Familiarity with influencer or creator marketing

Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools

Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns

Shopify experience preferred

Skills & Competencies

Highly analytical and data-driven

Strong ownership mentality

Growth-oriented mindset

Excellent project management skills

Marketplace algorithm awareness

Strong written and verbal communication

Detail-oriented with strong execution ability

Problem solver who thrives in fast-paced environments

Why Join Herbal Goodness?

Opportunity to directly influence high-growth revenue channels

Work with an established wellness brand with national expansion goals

High ownership and strategic visibility

Fast-moving entrepreneurial environment

Mission-driven company focused on wellness and social impact

How to Apply

Please submit:

Resume

Relevant marketplace case studies or examples of revenue growth achieved

Paid advertising performance examples (ROAS, ACOS, revenue growth)

Tools and marketplaces you have managed

Brief summary of your experience growing Amazon or Walmart brands

We are looking for a strong operator who can own growth, optimize performance, and drive measurable revenue across multiple sales channels.