Account Strategist, Paid Media (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point.

At Directive, we’re always looking to connect with talented people who care about work that actually counts.

Paid Strategist
The Paid Strategist is a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high‑performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

Roles & Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and continuous improvement

Drive referrals via client relationships and professional network

Build client strategies each quarter

Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Manage personal productivity and utilization

Work directly with the Associate Director to ensure internal and client goals are being achieved

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Internal title: Account Strategist, Paid Media

What You Offer

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Proven and measurable success with mid‑market or enterprise accounts

A unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

Quality‑obsessed and dedicated to excellence in advertising

Travel to visit clients approximately once per year, as needed

What Success Looks Like

Encompass our core values through every interaction, internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making, as it relates to strategic direction for accounts

What We Offer
Annual base salary range: $70,000‑$95,000 USD (US position). Potential for bonus eligibility. Medical, dental, vision plans, disability, and life insurance coverage for you and your family. 100% employer‑paid plan for you and 50% employer contribution for dependents.

Benefits To Support The Whole Person

Mental: Access to certified therapists through Spring Health, membership to Headspace

Physical: Gympass

Time Off: Unlimited PTO (minimum 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave

Financial: Traditional and Roth 401(k) with a 3% company match

Bonus: Annual bonus based on tenure, which scales over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership

Work Environment Requirements
As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack. You must operate a laptop (PC or Mac), use computer software platforms, and have reliable internet access. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform job functions.

Additional Information
Reasonable accommodations are available to qualified individuals with disabilities.

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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