Social Media Manager

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Social Media Manager

Glendale, CA, US
10 days ago Requisition ID: 1174
Salary Range: $29.00 To $32.00 Hourly
Pacific BMW is hiring a Social Media Manager to transform and elevate our social media presence. We are looking for someone who can develop strategy, create original content, and grow an engaged audience that reflects our business. We look to expand our reach, drive brand awareness, and deepen brand affinity without losing the trust and community we have built with our existing customers. This position reports to the Business Systems Manager and will work closely with sales, service, and leadership teams across the dealership.
Company Overview

Pacific BMW is a family-owned Dealership operated in Glendale since 1982. We have a new state-of-the-art facility with upgrades and a clean, organized work environment. We are proud to be recognized as an honest, inviting and innovative business amongst the top Southern California dealerships.
Qualifications

Required

3-5 years of hands-on social media experience managing and growing brand or business accounts
Proven ability to shoot and edit short-form video independently
Photo editing and basic graphic design skills (Canva, Adobe Suite, or similar)
Strong writing capabilities including copy for captions, scripts, and community responses
Strong knowledge of social platforms including algorithmic and platform shifts, culture and trend cycles, and the creator landscape
Experience using analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, or similar)
Preferred

Experience growing accounts that were starting from a small or underdeveloped baseline
Familiarity with or genuine interest in cars, automotive culture, or the BMW brand
Duties

Strategy & Audience Growth

Develop and own a social media strategyfocused on organic growth, community building, engagement, and audience expansion
Identify content opportunities, cultural moments, and platform trends that are relevant to our brand and audience
Define and maintain a consistent brand voice that is warm, credible, and distinct
Track social media metrics, make data-informed decisions, and provide reporting to stakeholders
Collaborate with customer facing employees to build to their social media profiles in ways that also builds the Pacific BMW brand
Provide competitive analysis as needed
Content Creation & Production

Concept, shoot, edit, and publish original short-form video content for Instagram, TikTok, YouTube Shorts, and Facebook
Create and maintain a content calendar with a consistent publishing cadence across all active platforms
Develop hooks, scripts, and formats (including photo carousels and graphics) that aligns with brand guidelines while holding audience attention
Capture live content at events
Build a content mix that serves multiple audiences relevant to the brand
Community & Engagement

Monitor and respond to social comments, DMs, and mentions to build online community and reinforce positive brand sentiment.
Engage proactively with the local Glendale community, BMW enthusiast communities, and relevant cultural conversations
Cross-Functional Collaboration

Work directly with sales, service, finance, and leadership teams to surface stories, moments, and content opportunities from inside the dealership
Provide social platform education across departments as needed
Paid-time off
Health insurance
Life insurance
Dental, vision, and supplemental insurance
401k with matching employer contribution
Opportunities for growth and professional development
Physical Requirements

Surroundings: position requires spending some time indoors in air-conditioned areas and outdoors, experiencing different weather while working on the vehicle lots
Regularly: sitting, grabbing objects with hands, standing, walking, bending, twisting and/or stooping, climbing stairs
Infrequently: Kneeling and/or squatting, lifting, reaching overhead, pushing, and pulling
Note: To qualify for employment, the top candidates must go through a pre-employment investigation that includes a background check, MVR & drug testing. Pacific BMW is an Equal Opportunity Employer with a Drug-Free work environment.

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