Community Marketing & Outreach Manager

Position Overview
The Community Marketing & Outreach Manager is responsible for the strategic management of all property-level marketing and outreach functions, with direct accountability for driving occupancy, leasing velocity, and resident retention outcomes.

The primary duty of this role is the performance of work directly related to the management of business operations, specifically marketing strategy, brand positioning, and demand generation.

Operating with a high degree of autonomy, this individual determines and implements marketing priorities, evaluates market conditions, and adjusts strategy without requiring approval for routine decisions, ensuring alignment with business objectives and property performance goals.

What You Will Do
Marketing Strategy & Business Impact

Owns and directs the development, execution, and ongoing optimization of the property’s marketing and outreach strategy

Evaluates market conditions, competitive landscape, and performance data to determine strategic priorities and adjust approach as needed

Makes independent decisions that directly impact property revenue, occupancy, leasing velocity, and resident retention

Advise the Community Manager and internal stakeholders on marketing strategy, performance insights, and opportunities for improvement

Identifies and prioritizes high‑impact initiatives to drive demand generation and brand visibility

Budget Ownership & Resource Allocation

Manages and allocates the property marketing budget, determining how resources are deployed to maximize return on investment

Exercises independent authority to approve and adjust marketing expenditures within established guidelines

Evaluates effectiveness of spend and reallocates resources based on performance outcomes and business needs

Selects and oversees external vendors, partners, and service providers

Outreach Strategy & Partnerships

Develops and leads the property’s outreach and partnership strategy to expand brand presence and drive qualified traffic

Establishes and manages relationships with universities, local businesses, and community organizations

Determines appropriate outreach channels, partnerships, and activations based on market opportunity and performance data

Oversees execution of outreach initiatives, ensuring alignment with strategic goals

Brand Management & Content Strategy

Owns property-level brand execution, ensuring consistency with company standards while adapting to local market dynamics

Directs the creation and deployment of digital and physical marketing content, including social media, campaigns, and collateral

Determines content strategy and messaging to effectively position the property and drive engagement

Partners cross‑functionally with internal marketing teams to align on broader brand initiatives

Event Strategy & Resident Engagement

Develops and directs the resident engagement strategy, including signature events and programming

Determines event priorities, themes, and investment levels based on impact to retention and resident experience

Oversees planning and execution through internal teams and/or external partners

Evaluates effectiveness of events and adjusts strategy accordingly

Analytics, Insights & Optimization

Establishes and monitors key performance indicators related to marketing effectiveness and leasing outcomes

Interprets data and trends to inform strategic decisions and continuous improvement

Independently implements changes to strategy based on performance insights

Provides regular reporting and recommendations to leadership

Leasing Collaboration

Provides ongoing leasing support focused on improving marketing effectiveness, lead conversion, and customer experience, rather than individual lease production

Partners with Leasing and Operations leadership to support leasing workflows, training reinforcement, prospect engagement standards, and messaging alignment

May perform leasing‑related activities on a recurring basis as part of a broader business‑support function, without primary responsibility for leasing volume, quotas, or occupancy results

Leasing responsibilities are supportive and advisory in nature and are not the primary duty of the role

Other

Perform all other duties and tasks as assigned by management

Must be available for additional hours including evenings and weekends

Must be able to complete all physical requirements of this role with or without a reasonable accommodation

Occasional travel may be necessary as needed

Ideally, You'll Have

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

3+ years of experience in marketing, outreach, or related business function, with demonstrated ownership of strategy and execution

Proven ability to develop and execute marketing strategies that drive measurable business outcomes (e.g., occupancy, leasing velocity, retention)

Experience managing budgets and making independent decisions regarding resource allocation and marketing investments

Strong analytical skills with the ability to interpret performance data, identify trends, and adjust strategy accordingly

Demonstrated ability to operate with a high level of autonomy, prioritizing initiatives and making decisions without direct oversight

Experience influencing stakeholders or advising leadership on marketing strategy, performance, and opportunities

Strong understanding of brand management, customer experience, and local market positioning

You’ll crush it if you have experience with

Experience in the student housing industry

Experience owning a business function or key performance driver at a property or unit level

Ability to evaluate market conditions and adjust strategy to remain competitive

Demonstrated impact on revenue‑driving initiatives through marketing or outreach strategy

Familiarity with property management or real estate marketing

Proficient in Entrata software

Organizational Structure
Reports to: Community Manager
Direct Reports: N/A

Disclaimer
Disclaimer: Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.

Equal Opportunity Employer
As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.

Benefits That Matter

A culture that provides you with a sense of belonging

Competitive pay that values your contributions

Generous PTO to disconnect or celebrate life milestones

Paid 14+ holidays, including your birthday, to disconnect and celebrate

Paid parental leave that begins after 90 days

Paid volunteer time off to give back to your community

Robust health plan options that begin within at least 30 days of your employment

Yearly subscription to a meditation app for personal wellness

An environment that provides you a voice to share your perspectives

Employee Assistance Program (EAP) for access to confidential support services

Company retirement options including 401(k) + matching & Roth account option

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