Google & Meta Advertising Manager

Schedule:

On-site M-F 9 to 6 PST

Compensation Structure:

$100,000 to $130,000 + Annual Bonus

Application Code:

BRP-LI

About the Role
The Google/Meta Advertising Manager will lead the strategy, execution, and optimization of paid digital advertising campaigns on Google and Meta/Facebook platforms. This role is responsible for maximizing ROI, scaling ad performance, and driving customer acquisition and retention across e-commerce channels. The ideal candidate will leverage analytical skills, creative testing, and data-driven decision-making to grow a digital presence and revenue.

Essential Functions

Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta/Facebook platforms

Analyze campaign performance metrics and generate actionable insights to improve ROI

Manage digital advertising budgets to achieve growth and profitability targets

Collaborate with creative and ecommerce teams to align ad messaging and landing pages with brand standards

Report regularly on ad performance, strategy shifts, and recommendations to leadership

Primary Responsibilities

Own end-to-end management of Google and Meta ad accounts, including campaign setup, monitoring, and optimization

Implement and iterate on A/B tests for creative and audience targeting

Conduct keyword research and manage bidding strategies for search campaigns

Monitor evolving digital marketing trends and competitor activity to inform strategy

Coordinate with internal and external partners to align advertising efforts with broader marketing objectives

Prepare and present regular performance reports and growth recommendations to stakeholders

Ensure all ads comply with platform policies and brand guidelines

Identify opportunities for scaling spend while maintaining or improving ROI

Manage tracking pixels, conversion events, and attribution models for accurate reporting

Recommend new tools, platforms, or practices to improve digital advertising effectiveness

Required Experience & Skills

3+ years of hands‑on experience managing paid advertising on Google Ads and Meta/Facebook platforms

Proven track record of scaling e-commerce ad accounts profitably

Advanced proficiency in campaign setup, optimization, and analytics for both Google and Facebook/Meta ads

Strong analytical skills with ability to interpret data and generate actionable insights

Experience with A/B testing in digital advertising

Knowledge of tracking, attribution, and pixel management

Ability to manage budgets and maximize ROI across multiple campaigns

Strong project management and communication skills

Up‑to‑date knowledge of digital advertising trends, tools, and best practices

Bachelor’s degree in Marketing, Business, or a related field

Preferred Experience & Skills

Experience in consumer wellness, CPG, or similar industries

Familiarity with additional digital advertising channels (e.g., TikTok, Pinterest)

Experience working with Shopify, Amazon, or other e‑commerce platforms

Proficiency with ad creative tools or working closely with design teams

Google Ads or Facebook/Meta Blueprint certifications

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