Associate Director, B2B Demand Gen & Media Strategy

IPG Mediabrand in Chicago is seeking an Associate Director for B2B Demand Generation. This role requires designing and leading media-driven demand strategies that drive revenue. The candidate must have over 8 years of experience in B2B marketing and must be proficient in Account-Based Marketing.
The position emphasizes the integration of lead generation programs to create actionable strategies that navigate complex buying journeys and enhance client engagement.

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