Franchise Marketing Manager - i9 Sports

Salary Range: $80,000.00 To $90,000.00 Annually

The

Franchise Marketing Manager

will play a critical role in supporting franchise-level marketing success across the i9 Sports system. This role serves as the bridge between national marketing strategy and local execution, helping Area Developers (ADs) maximize growth through CRM strategy, local marketing support, digital marketing enablement, and training. This individual will be the internal subject matter expert on HubSpot and lifecycle marketing, while also partnering closely with franchisees, Franchise Business Coaches, and internal teams to improve marketing performance, adoption, and execution across the network. The ideal candidate is equal parts

strategic thinker, operator, educator, and relationship-builder

- someone who enjoys solving problems, optimizing systems, and helping franchisees succeed.

Core Responsibilities
Franchisee Marketing Support

Provide hands‑on local marketing support and consultation to Area Developers, helping them drive registrations and business growth.

Advise franchisees on:

Grassroots marketing strategies

Local partnerships and community activation

Marketing technology troubleshooting

Local marketing budget allocation and best practices

Support local paid media adoption and help franchisees understand marketing performance.

Lead and facilitate Phase I Marketing Training for new franchise owners and key stakeholders.

Develop and maintain:

Marketing playbooks

Training materials

Process documentation

Best practice resources

Partner closely with Franchise Business Coaches (FBCs) to reinforce local marketing execution and ensure alignment with national strategy.

Ensure national marketing strategies translate effectively at the local level

Support adoption of the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives

Maintain franchise trust through clear expectations, consistent communication, and practical tools

CRM, HubSpot & Lifecycle Marketing

Serve as the subject matter expert for HubSpot, overseeing CRM best practices, audience segmentation, database management, workflows, and campaign optimization.

Develop, execute, and optimize email marketing campaigns, including:

Automated workflows

Nurture sequences

Retention and win‑back campaigns

One‑time promotional communications

Monitor campaign performance and deliver actionable recommendations to improve engagement, conversion, and retention.

Partner with internal stakeholders to ensure accurate data flow, system integrations, and platform adoption.

Reporting & Analytics

Manage reporting and analytics related to:

National CRM performance

Franchise‑level HubSpot adoption

Campaign engagement and conversion metrics

Data integrity and system health

Identify trends, gaps, and opportunities to improve marketing effectiveness across the system.

Help maintain dashboards and reporting to support visibility into performance.

Strategic Marketing Support

Contribute to long‑term marketing strategy planning and continuous improvement initiatives.

Help identify opportunities to improve franchisee adoption, operational efficiency, and customer experience.

Support cross‑functional initiatives related to registration growth, retention, and franchise marketing scalability.

Skills & Experience

Bachelor’s degree in Marketing, Business, Communications, or related field

4–7+ years of experience in marketing, franchise marketing, CRM, or lifecycle marketing

Strong experience with HubSpot

Experience supporting multi‑location, franchise, or distributed business models (required)

Strong understanding of:

CRM and email marketing strategy

Audience segmentation and automation

Marketing analytics and reporting

Local marketing and grassroots activation

Excellent communication, training, and relationship‑building skills

Highly organized with strong project management capabilities

Ability to thrive in a fast‑paced, collaborative environment

Highly collaborative, organized, and adaptable

Passion for youth development, sports, and mission‑driven brands preferred

What Success Looks Like

Increased franchise adoption of marketing programs and best practices

Improved HubSpot utilization and campaign performance

Stronger retention, engagement, and lifecycle marketing performance

Increased franchisee confidence in local marketing execution

Clear, scalable marketing processes and training resources across the system

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