Senior Director, Creative Director (Direct-to-Consumer) Boston, Massachusetts, U

Senior Director, Creative Director (Direct-to-Consumer)
Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to bring the best ideas forward.

We believe a digital storefront can be as immersive and powerful as the brands behind it.

In this hybrid role, you will define, champion, and deliver the creative vision for our DTC businesses on a shared ecommerce platform, bringing beloved IP to life in commerce. You will shape storefront experiences across homepage storytelling, merchandising strategy, launch moments, and fan engagement across multiple DTC businesses and IP portfolios.

Location: Boston, MA (hybrid – three days per week onsite).

What You’ll Do
Set the creative vision across multiple DTC businesses, establish distinct storefront identities for each property, and translate marketing direction into storytelling that converts. Own frameworks that keep each launch and product story clear, purposeful, and on‑brand. Collaborate with Marketing, Product, Design, Engineering, and senior leadership to bring fans closer to the stories they love. Use data and customer insights to refine the fan experience continually.

Basic Qualifications

12+ years of creative leadership in DTC, ecommerce, digital media, entertainment, or consumer brands

Ownership of end‑to‑end digital storefront creative strategy, translating marketing direction into commerce‑driven experiences

Understanding of mobile‑first and responsive digital environments

Analytical mindset, able to translate data, customer insights, and performance outcomes into creative strategy

Experience implementing test‑and‑learn operating models in ecommerce environments

Executive presence with ability to influence senior stakeholders

Experience leading multidisciplinary teams

Preferred Qualifications

Experience building storefront identities within franchise‑driven or IP‑led ecosystems on a shared commerce platform

Comfort operating in lean, high‑accountability team structures

Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud

Experience partnering closely with marketing organizations at scale

Compensation and Benefits
Pay range: $184,300 - $315,000 USD. Employees may be eligible for annual and long‑term incentives as part of their overall compensation package.

Benefits and programs may include:

Time Off to Recharge

Financial Well‑Being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Equal Opportunity / Affimitive Action Employer
Hasbro is committed to equality of opportunity in all aspects of employment. We provide reasonable accommodation to individuals with disabilities for the application and interview process. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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