Mediabistro logo
job logo

Marketing Manager (Job ID: SUAMIC1)

Insideoutva · New York, NY, USA ·

Pay:
$8-$12/hr
Job type:
Full Time

Job Information

Job Title:

Marketing Manager

Job ID:

SUAMIC1

Industry:

Marketing / Medical, Healthcare and Wellness Businesses

Location:

LATAM / PH / SA / Egypt

Job Status:

Full Time

Work Schedule:

Monday to Friday, 9:00 AM to 5:00 PM EST

Compensation:

$8 to $12 per hour

Target Start Date:

ASAP

Job Focus: Full‑cycle marketing manager for three doctor‑led healthcare and wellness brands. Lead strategy, campaign ownership, paid advertising, content creation, email/SMS, reporting, and compliance.

About the Client
The client is a growing portfolio of three affiliated, doctor‑led businesses: Pure Wellness Medical Rx (nutraceuticals and supplements), Pure Wellness Medical (concierge medicine), and Suarez Medical (pain management). They are scaling digital presence, authority, and patient acquisition through content, social media, paid advertising, and full funnel marketing.

About the Role
Full Cycle Marketing Manager responsible for building campaigns from scratch, launching and managing independently, analyzing results, and optimizing performance. Requires expertise in creative marketing and technical execution—including full funnel marketing, paid advertising, content strategy, email automation, and compliance in healthcare and wellness sectors.

Key Responsibilities

Marketing Strategy & Campaign Ownership

Develop and manage the complete marketing strategy across all three businesses

Build monthly marketing calendars and campaign roadmaps

Present strategies, ideas, and execution plans for approval and independently execute thereafter

Create and manage multi‑channel marketing campaigns to drive patient acquisition, supplement sales, and brand authority

Paid Advertising & Funnel Management

Launch and optimize campaigns across Meta, Instagram, TikTok, Google Ads, and other platforms

Manage audience targeting, conversion tracking, pixel setup, and budget pacing

Build and optimize landing pages, lead funnels, and retargeting flows

Monitor campaign performance and scale successful campaigns profitably

Content Creation & Creative Direction

Oversee social media strategy and content execution across all brands

Create marketing copy, ad hooks, campaign messaging, and promotional content

Coordinate video ads, animations, and creative assets while ensuring brand voice alignment

Work with recorded content to produce engaging short‑form and long‑form marketing assets

Email, SMS & Retention Marketing

Build and manage email and SMS automations using Klaviyo or similar platforms

Create abandoned cart sequences, nurture campaigns, retention flows, and re‑engagement campaigns

Improve customer retention and lifetime value through strategic follow‑up campaigns

Reporting, Analytics & Optimization

Track and analyze KPIs such as ROAS, CAC, conversion rates, lead quality, and LTV

Provide clear and consistent reporting on marketing performance

Continuously test, improve, and optimize campaigns using data‑driven decisions

Identify failed campaigns quickly and scale successful initiatives effectively

Compliance & Brand Protection

Ensure all marketing materials comply with healthcare, wellness, and supplement advertising guidelines

Avoid prohibited medical claims and include necessary disclosures

Collaborate with leadership for final approval of sensitive claims and messaging

Qualifications & Skills

Proven experience managing full‑funnel digital marketing campaigns with measurable results

Strong hands‑on experience with Meta Ads Manager and Google Ads

Experience with email and SMS marketing automation platforms such as Klaviyo

Ability to independently build, launch, manage, and optimize campaigns from start to finish

Strong copywriting and communication skills in English

Comfortable working with analytics, attribution, and marketing performance metrics

Experience creating or coordinating video‑focused marketing content

Ability to manage multiple brands, audiences, and campaigns simultaneously

Strong organizational skills and ability to work independently with minimal oversight

Preferred

Experience marketing supplements, telehealth, concierge medicine, peptides, hormones, or functional medicine services

Familiarity with Shopify, GoHighLevel, ClickFunnels, or similar funnel building tools

Basic video editing or graphic design skills

Experience managing compliant healthcare and wellness advertising campaigns

Bilingual English and Spanish communication skills

Experience growing personal brands, podcasts, books, or authority‑based marketing campaigns

Personality Traits

Self‑starter with strong ownership mentality

Strategic thinker who proactively brings ideas and solutions

Creative but highly analytical

Resourceful and capable of solving problems independently

Adaptable and comfortable working in a fast‑growing environment

Motivated by results, growth, and performance‑based rewards

Collaborative and open to feedback without constant supervision

#J-18808-Ljbffr