Segment Marketing Manager

Segment Marketing Manager - Pre-Hospital Vertical & Adjacent Segments
Laerdal Medical Benefits Include:

Generous PTO & Holidays

Comprehensive Medical, Dental, and Vision

HSA & FSA Account Options, with employer HSA contribution

401k with Employer Match & Profit Sharing

Tuition Reimbursement

Wellness Reimbursement Program

Professional Development Opportunities

Pet Insurance

Subsidized Cafeteria in NY based office

Position Overview
This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience. The position leads segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence. By developing strategies and content aligned to the segment’s unique pain points, priorities, and buying behaviors, this role ensures consistent, impactful engagement across all GTM activities. The role also champions continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing.

Responsibilities
Segment Strategy & Planning

Execute annual/quarterly marketing plans for the assigned segment

Builda deep understanding of the segment’s trends, challenges, and opportunities

Buildand maintain a databank of market insights, trends, and key segment metrics

Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Law Enforcement & OC Health

Provide actionable insights to inform marketing plans and product development

Align marketing plans with sales priorities and revenue targets

Messaging & Positioning

Develop and refine segment-specific messaging and value propositions

Develop segment-specific value propositions and messaging

Create customer personas and map buyer journeys within the segment

Collaborate with product marketing to adapt offerings to segment needs

Campaign & Program Leadership

Lead integrated segment-specific campaigns across digital, events, field, and content channels

Ensure marketing programs resonate with the segment and drive demand

Partner with Sales to support regional/industry-specific activities

Sales & Partner Alignment

Provide sales with segment-specific playbooks, pitch decks, and collateral

Develop enablement materials that address segment challenges and solutions

Collaborate with partner marketing for co-marketing into the segment

Market Insights & Thought Leadership

Track competitors and industry developments within the segment

Produce insights to influence product roadmaps and GTM strategies

Build credibility through thought leadership programs (content, webinars, events)

Represent the segment in cross-functional meetings and strategy sessions

Performance & Optimization

Define KPIs (pipeline contribution, segment revenue growth, campaign ROI)

Monitor campaign performance and adjust based on results

Report segment-specific marketing impact to leadership

Requirements

Ideal candidate must reside in Eastern or Central Time Zones

Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred

7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing

Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable

Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms

Collaboration with International team members may require flexible work hours.

Approximately 30 - 40% travel expectation

Proven ability to develop and execute segment marketing strategies

Ability to communicate with influence and develop scalable, cross-functional solutions

Salary Range: $100,000-$125,000, eligible for a 9% annual bonus

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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