Marketing Lead

Marketing Lead (B2C / eCommerce)
Central Austin, TX
Full-time | In-office (5 days/week)

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Overview
Our client is seeking a Marketing Lead to take full ownership of a high-volume, consumer-facing marketing function with a strong eCommerce and retail component.
This is a hands-on, end-to-end ownership role responsible for both strategy and execution across all marketing channels. The ideal candidate will have approximately 4 years of experience in B2C marketing, ideally from an agency, boutique retail, gift/home goods, or product-driven eCommerce environment.
This role requires someone who is highly autonomous, execution-oriented, and comfortable owning the entire marketing function in a fast-paced environment.

Key Responsibilities
Marketing Strategy & Ownership
Own and manage the full marketing calendar (30–90 day planning horizon)
Develop and execute campaigns across email, paid media, social, and web
Ensure consistent brand voice, messaging, and visual identity
Identify trends, competitors, and growth opportunities
Email, SMS & Paid Media
Build and execute campaigns in Klaviyo (email and SMS)
Manage lifecycle automation flows and list health/deliverability
Own paid social campaigns across Meta, TikTok, and YouTube
Monitor and optimize performance (CPA, ROAS, CTR)
Oversee external Google Ads agency performance
Website, Content & SEO
Own website content, product storytelling, and promotional messaging
Write and optimize landing pages and product descriptions
Implement SEO best practices (metadata, keywords, image optimization)
Support blog/content strategy for organic growth
Content & Creative Direction
Plan and support photo and content shoots throughout the year
Direct creation of content across social, email, and digital channels
Collaborate cross-functionally on creative asset development
Improve content production workflows and efficiency
AI & Automation
Use AI tools (ChatGPT, Claude, Gemini) for content creation, research, and analysis
Build lightweight automation to improve efficiency
Ensure brand consistency across AI-generated content
Analytics & Reporting
Build reporting across all marketing channels
Run A/B tests across creative, messaging, offers, and timing
Translate data into actionable insights and recommendations xsgimln
Support forecasting and demand planning with leadership
Qualifications
Approximately 4 years of marketing experience
B2C, eCommerce, agency, or boutique retail experience preferred
Hands-on experience with Klaviyo (email and SMS) preferred
Experience with Meta Ads, TikTok Ads, and GA4
Familiarity with Adobe Creative Suite or similar tools
Strong consumer marketing and storytelling skills
Comfortable acting as sole marketing owner
Strong analytical and performance-driven mindset
Experience using AI tools to improve speed and output
Work Environment
Full-time, in-office (5 days/week) in Central Austin
High-ownership role with direct impact on revenue growth
Fast-paced, entrepreneurial, and collaborative environment