Lead, Marketing-Digital Marketing

Overview The U.S. Public Services business unit seeks a skilled marketing lead to support the state, local, and federal practice areas and business development team. The role will execute and manage marketing, communications, and sales support activities to strengthen the unit’s business development, practice areas, services, solutions, and products.
Responsibilities Execute marketing activities and create sales materials that articulate and reinforce the company’s value proposition to U.S. public sector audiences, including technology service buyers, agency administrators, and elected officials at the state, local, and federal levels.
Plan and implement events marketing, campaigns, collateral and content development, presentation preparation, thought leadership content marketing, account‑based marketing, digital and social media, analyst relations, and sales enablement initiatives.
Collaborate with the marketing head, practice leads, subject matter experts, technical and engineering professionals, government affairs, business development directors, and the pre‑sales/proposals team to develop value propositions, messaging, campaigns, content, collateral, win themes, presentations, and case studies.
Interpret and reframe technical information into commonly understood language, and tease out and articulate underlying value and meaning.
Manage deadlines and project organization to support marketing and sales teams.
Maintain superb professional written and spoken American English language skills and a portfolio of published content, collateral, and campaigns.
Qualifications Project management and organizational skills are essential. The successful candidate will be a productive professional communicator who can manage deadlines and possess a portfolio of published content, collateral, and campaigns.
This role supports a U.S.-based business.

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