Digital Marketing Manager

Our client is building a modern, digital-first marketing agency focused on helping SaaS and technology companies generate measurable ROI through intelligent demand generation, inbound marketing, automation, content strategy, and scalable lead systems.

We are looking for a highly entrepreneurial marketing leader who understands how to build pipeline, not just generate clicks. This person should combine strategic thinking with hands‑on execution across inbound, PPC, content, events, automation, and modern AI‑driven marketing workflows.

This role is ideal for someone who has previously helped launch or scale a marketing agency, SaaS business, or digital growth engine and understands how marketing ties directly to revenue outcomes.

What You’ll Own
Demand Generation & Pipeline Growth

Build and execute multi‑channel demand generation strategies focused on qualified pipeline creation

Develop inbound marketing systems that consistently generate and nurture leads

Design scalable lead funnels across paid, organic, outbound, and partner channels

Create attribution models and reporting tied directly to ROI and revenue impact

Improve conversion rates across the buyer journey

Paid Media & Performance Marketing

Manage PPC campaigns across Google, LinkedIn, Meta, YouTube, and emerging platforms

Optimize CAC, CPL, ROAS, and pipeline contribution metrics

Build retargeting and nurture strategies that move buyers through the funnel

Analyze campaign performance and continuously optimize based on data

Content & Agentic Marketing

Lead modern AI‑enabled content creation strategies using agentic marketing workflows

Develop high‑performing content across blogs, landing pages, email campaigns, thought leadership, SEO, video, and social

Build scalable content systems leveraging AI tools, automation, and workflow orchestration

Align content with Ideal Customer Profiles (ICPs), personas, and buyer intent

Website & Digital Experience

Launch and manage WordPress websites from strategy through deployment

Collaborate on UX/UI, messaging, SEO, landing pages, and conversion optimization

Own site updates, integrations, forms, automation workflows, and lead capture systems

Understand website architecture, page speed, analytics, and conversion best practices

Events & Brand Growth

Coordinate digital and in‑person marketing events, webinars, executive roundtables, and conferences

Support brand awareness initiatives that drive engagement and pipeline

Create event promotion and follow‑up nurture strategies

Develop and refine Ideal Customer Profiles and buyer personas

Partner with leadership on positioning, messaging, and go‑to‑market strategy

Understand SaaS sales cycles, buyer behavior, and B2B growth mechanics

What We’re Looking For
Required Experience

5+ years in Demand Generation, Growth Marketing, Digital Marketing, or Performance Marketing

Experience marketing SaaS, technology, consulting, or B2B services organizations

Proven success generating measurable ROI and pipeline growth

Hands‑on experience building inbound lead systems

Strong PPC and paid acquisition background

Experience launching and managing WordPress websites

Strong understanding of SEO, conversion optimization, analytics, and marketing automation

Experience with CRM and marketing automation platforms

Strong content creation and campaign execution capabilities

Preferred Experience

Experience helping launch or scale a marketing agency

Exposure to AI‑driven or agentic marketing systems

Experience supporting founder‑led organizations or startup environments

Knowledge of HubSpot, Salesforce, LinkedIn Campaign Manager, Google Analytics, SEMrush, Clay, Apollo, or similar platforms

Understanding of SaaS KPIs including CAC, LTV, MQLs, SQLs, pipeline velocity, and attribution

Entrepreneurial and highly proactive

Strategic thinker who can also execute independently

Data‑driven but creative

Obsessed with measurable business outcomes

Strong communicator and collaborator

Comfortable operating in fast‑moving growth environments

Naturally curious about AI, automation, and emerging marketing technologies

Success in This Role Looks Like

Building scalable lead generation systems

Increasing qualified pipeline and inbound opportunities

Launching high‑converting campaigns and websites

Helping position the agency as a modern SaaS growth partner

Driving measurable ROI for both internal growth and client engagements

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