Commerce Marketing Manager

Overview Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Responsibilities Lead Omni Channel Marketing for premium snack brands like Pepperidge Farm, Lance, Cape Cod, Snyder’s of Hanover, and Kettle Brand.
Drive go-to-market strategies at retail points of purchase—both in-store and online—to create bold, disruptive plans that resonate with shoppers.
Champion thought leadership to keep our brands on the cutting edge of the evolving omnichannel marketing landscape.
Leverage shopper and category data to continuously optimize strategies and maximize business impact.
Direct the creation, execution, and optimization of large-scale omnichannel marketing programs aligned with brand objectives.
Integrate campaigns across the full activation funnel in partnership with Brand and Consumer Experience teams.
Collaborate with Sales (Strategy, Retail Activation, e-Commerce, Customer Teams) and retailers to enhance shopper experiences across channels.
Guide agencies to develop insight-led, shopper-first creative executions (in-store and online) that convert at point of purchase.
Manage and optimize multi-million-dollar omni marketing investments with financial rigor.
Identify and execute “white space” opportunities to drive growth.
Ensure agencies deliver on strategic objectives and shopper-centric plans.
Who you will work with Brand Marketing and Consumer Experience teams to align priorities and integrate campaigns.
Sales Strategy, Retail Activation, e-Commerce, and Customer Teams to build shopper-focused strategies.
External agency partners to deliver creative, data-driven executions.
Cross-functional teams in a matrixed organization, including Shopper Insights and Sales Strategy.
What you bring to the table Bachelor’s degree; 6+ years of experience in Digital Marketing, Shopper Marketing, Omni Marketing, Customer Marketing, e-Commerce, or agency roles with proven success. An advanced degree may count for additional experience.
Strong business and analytical acumen with ability to connect disparate data points.
Independent thinker, action-oriented, and passionate about omni marketing.
Excellent interpersonal and communication skills; able to present ideas effectively to diverse audiences.
Ability to influence and work effectively in a cross-functional, matrixed organization.
Strong organizational skills and ability to handle ambiguity.
Detail-oriented, reliable, resourceful, and results-driven.
It would be great if you have Experience managing large-scale marketing budgets and investments.
Proven success in developing insight-led, shopper-first creative executions.
Familiarity with retailer media networks and e-commerce strategies.
Ability to identify and execute innovative “white space” opportunities.
Experience leading external agencies and partners to deliver strategic objectives.
Compensation and Benefits The target base salary range for this full-time, salaried position is between $116,800-$167,900. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
We’re proud to be a purpose-driven company, connecting people through food they love. Are you our missing ingredient? Learn more about our company or apply today!

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