Marketing Director, Australia

Owning the marketing strategy and P&L for Australia, the full-time Head of Marketing will define priorities, collaborate with the General Manager, and bridge communication with headquarters while focusing on high-net-worth investor acquisition and customer experience optimization.
Key responsibilities

Define and lead the marketing strategy for Australia, managing the budget and measurement framework
Collaborate with the General Manager to align marketing efforts with market strategy and regulatory milestones
Conduct market intelligence and channel mapping to identify key opportunities in the Australian crypto and fintech landscape

Required qualifications

10-15+ years in senior marketing roles with deep knowledge of the Australian market
Experience launching or scaling financial products in Australia, preferably in crypto or fintech
Proven ability to operate independently as a marketing lead and execute strategy effectively
Strong analytical skills with experience in data-driven marketing tools and competitive intelligence
Demonstrated ability to build and mentor a local marketing team as the market scales