Strategic Media & Messaging Consultant

RFP: Strategic Media & Messaging Consultant
Client: Somatic Experiencing® International (SEI)
Engagement Type: Part-Time Contract (Avg. 10 Hours/Week)

Purpose of the Role
SEI is seeking a specialized PR consultant or boutique firm to serve as an External Voice Architect. This partner will focus on two high‑leverage pillars: refining our global narrative/messaging and securing high‑tier media connections. The role is designed to be highly efficient, collaborating directly with SEI’s Co‑Executive Directors and Marketing Leadership.

Streamlined Scope of Work
To maintain a 10‑hour‑per‑week threshold, the scope is limited to the following high‑impact activities.

Pillar A: Messaging & Narrative Strategy
(Approx. 3 hours/week)

Global Messaging Framework: Create a "One‑Voice" Guide – a finalized 2–3 page global messaging framework in multiple languages.

Thought Leadership Positioning: Ensure publication of one high‑level "point of view" piece (Op‑Ed or LinkedIn long‑form) per month for SEI leadership.

Narrative Guardrails: Create a "messaging cheat sheet" and support the marketing team to develop messaging training for faculty, training organizers, and staff so SE™ is described accurately and distinctively in internal and public forums.

Pillar B: Media Connections & Outreach
(Approx. 7 hours/week)

Targeted Pitching: Conduct monthly, high‑touch outreach to "Tier 1" journalists in healthcare, wellness, and mental health.

Establish a Network: Develop a vetted list of 10–15 "friendly" journalists who recognize SEI as a primary source for trauma‑related stories and secure 2–4 high‑impact placements in major outlets (e.g., NPR, NYT, Wellness‑focused publications).

Media Bridge‑Building: Facilitate direct introductions between SEI subject‑matter experts and relevant podcast producers, editors, and conference curators.

Vetting Inquiries: Create a vetting approval process training for first points of contact for incoming media requests to ensure alignment with SEI values.

Media Relations Training: Provide media relations training for key spokespeople within the organization.

Submission Requirements

Please email the following materials to Krysti Giese. Submissions will be considered on a rolling basis beginning March 16 and will remain open until selection is made.

Tailored Cover Letter : A concise 1–2 page letter detailing:
Your approach to translating Somatic Experiencing concepts for a mainstream audience.

A summary of your existing relationships with journalists and publications in relevant sectors.

Portfolio & Relevant Experience : Highlight previous contract or consulting roles for mission‑driven organizations.

Portfolio Sample : One recent example of a successful media placement you secured or a messaging framework you authored.

Interview Timeline

We respect your time and aim for an efficient, transparent selection process:

Round 1: Initial Screening

(30 mins via Zoom) – focus on values alignment, initial messaging philosophy, and chemistry.

Round 2: Strategic Deep Dive

(90–120 mins via Zoom)

Reference Check & Selection – top candidates will be asked for two professional references. Goal selection date: March 23, 2026.

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