Web Marketing Specialist

Develop Your Craft. Make an Impact.
JOB SUMMARY
As a Web Marketing Specialist at Cybernautic, you know the fundamentals and you're ready to own your work. You'll manage assigned client accounts with increasing independence — executing strategies, communicating directly with clients, and contributing ideas that improve performance.

This is not a passive role. You'll dig into data, identify opportunities, and take action. You'll collaborate closely with Web Sales Strategists, content developers, and senior team members to build campaigns that perform. You'll earn client trust through consistent communication and work that matters to their business.

You're building your instincts and your track record. This is where that happens.

WHAT YOU'LL DO
Research & Strategy

Research ideal keywords and propose best-fit service levels for assigned client accounts

Collaborate to define target audiences and determine tone, voice, and messaging direction

Research industries, competitors, and client needs to refine keywords, landing pages, and campaign structures

Identify opportunities to maximize client potential and contribute to strategy development

Client Communication

Communicate with clients and log all interactions in HubSpot CRM

Obtain approvals for keywords, landing pages, ad groups, and ad copy

Conduct Review Generation Platform training sessions

Address client questions and concerns with consistency and care — even when work is still in progress

Content Writing & Editing

Apply SEO best practices to assigned content and contribute to content ideation

Write and revise client website content to improve rankings and conversions (leverage AI)

Learn and apply tools that identify purchase-intent search behavior

Performance Monitoring & Optimization

Setup website performance reports using Google Analytics 4 and Looker Studio

Regularly review published content for underperformance and optimize as needed

Monitor monthly ranking reports and SEO performance trends on assigned accounts

Analyze accounts and contribute recommendations for traffic, rank, and conversions

Identify upsell opportunities and flag them to senior team members

Team Collaboration

Work collaboratively with your team to deliver our Search and AI Optimization services and Google Ads services effectively.

Execute assigned work accurately and on time

Participate in team meetings and contribute to process improvement discussions

Support senior team members on larger accounts and projects as needed

WHAT WE'RE LOOKING FOR
You'll need:

1–3 years of experience in SEO, PPC, keyword strategy, or digital analytics

Ability to manage multiple priorities and deadlines in a fast-paced environment

Comfort or experience in client-facing environments

Strong written and verbal communication skills

Working knowledge of CMS-based websites and basic HTML/CSS

Working knowledge of analytics tools including GA4 and Google Ads

Comfortable using AI tools to support research, content, and workflow efficiency

A collaborative spirit and a "make it happen" attitude

You'll stand out if you have:

Google Analytics and/or Google Ads certifications

Experience with WordPress or custom CMS platforms

Background in content development or copywriting

Familiarity with visual or UX design concepts

Experience with marketing automation or third-party integrations

BENEFITS

Meaningful work in a people-first culture

Competitive compensation

Paid Time Off: major holidays, 10 days vacation, 5 days personal, 5 days sick — vacation increases to 15 days after 5 years

United Healthcare health insurance

Retirement savings with up to 3% employer match

An inspiring workspace — espresso bar, stocked break area, natural light, common areas for when you need a change of scenery

Flexibility to work from home when focus time or weather calls for it

MORE ABOUT CYBERNAUTIC
Cybernautic designs, develops, and manages the most thrilling and effective web experiences for businesses and organizations of all sizes. We're a tight-knit team in Bloomington-Normal, IL. We believe hard work, creativity, and innovation move businesses forward – and that the web is one of the most powerful tools for making that happen. We're investing in AI not to replace great work, but to amplify it.

We're looking for someone who shares that vision and wants to help shape what that looks like for our clients and our team. We know what we need and we're passionate about finding the right fit. If this sounds like you, we'd love to meet you.