Marketing Manager

Overview We are seeking a results-driven Marketing Manager to lead integrated marketing campaigns across retail and direct-to-consumer channels. This role is highly executional and performance-focused, owning campaigns from concept through launch and optimization across digital, email, and retail environments. The ideal candidate has strong experience in retail marketing (especially big-box), digital performance marketing, lifecycle/email marketing, and go-to-market execution, with a deep understanding of eCommerce. Experience with Shopify is a strong plus.
Responsibilities Campaign Management (Core Focus) Own end-to-end execution of integrated marketing campaigns across retail, digital, email, and eCommerce channels
Develop campaign briefs, timelines, and cross-functional workflows to ensure on-time delivery
Align messaging and creativity across all channels for a cohesive customer experience
Track, analyze, and optimize campaign performance against KPIs (sales, conversion, ROAS, etc.)
Lead go-to-market planning and execution for new product launches and key initiatives
Define target audience, positioning, messaging, and channel strategy for each launch
Partner with product, sales, and creative teams to ensure alignment across all touchpoints
Build and manage launch timelines, ensuring readiness across retail and DTC channels

Digital Marketing Manage and optimize paid media campaigns across Meta, Google, and other platforms
Support SEO/SEM initiatives to drive traffic and conversion
Analyze performance data and continuously optimize for efficiency and growth
Ensure digital efforts align with broader campaign and retail strategies

eCommerce (DTC Focus) Support ongoing optimization of the Shopify site (merchandising, promotions, landing pages)
Align site experience with campaign messaging to maximize conversion
Partner on improving conversion rate, AOV, and overall customer journey
Use customer behavior and site analytics to inform marketing strategies

Experience & Qualifications 8+ years of experience in marketing, preferably in CPG, baby products, or consumer goods
Proven experience managing integrated campaigns across retail, digital, and email channels
Experience leading go-to-market strategies for product launches
Strong background in digital performance marketing (paid social, search, analytics)
Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
eCommerce experience required; Shopify experience strongly preferred
Experience working with major retailers (Walmart, Amazon, Target) is a plus
Experience managing external agencies and partners
Strong analytical and project management skills
Execution-focused with strong attention to detail
Strong project management and organizational skills
Data-driven mindset with a test-and-learn approach
Ability to manage multiple campaigns and deadlines simultaneously
Strong cross-functional collaboration skills
Comfortable in a fast-paced, entrepreneurial environment
Benefits Benefits: Our client offers Medical, Dental, Vision, 401K, HSA/FSA, PTO
WorkDynamX is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. We make employment decisions based on qualifications, merit, and business needs, without regard to any characteristic protected by federal, state, or local law. We are dedicated to maintaining a respectful, professional environment for all team members.

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