Director, New Business Development (Agency Vertical)
- Full-time
- Compensation: USD 98,000 - USD 170,000 per year
- Job ID: R25_
- #LI-Remote – must be based in the NYC Metropolitan area to be considered.
- Work environment : Remote with regular travel to agencies and educational sessions.
About this job
This is an exciting opportunity to play a key role in expanding NielsenIQ’s footprint within the media agency space. Your primary responsibility is to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. You will drive long‑term client relationships, optimize client investments, and help agencies use the data to improve audience targeting, planning and campaign measurement.
Key responsibilities
- Prospect, network, and develop new business opportunities with media agencies.
- Use a consultative approach to deeply understand client needs and position NIQ solutions.
- Communicate effectively with clients, both written and orally, and provide excellent customer support.
- Generate sales leads and maintain a pipeline of sales opportunities consistent with NIQ’s growth strategy.
- Negotiate annual or multi‑year contracts and ensure maximum renewal rate.
- Develop insightful presentations and educate clients on current NIQ capabilities.
- Achieve sales quota consistent with NIQ margin goals and delivery expectations.
- Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth.
Qualifications
- Minimum 8 years of experience in business development or sales, preferably within media agency, ad‑tech or data analytics.
- Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.
- Established contacts within media & social agencies.
- Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.
- Exceptional relationship‑building, negotiation, and communication skills.
- Experience in scoping and developing proposals and negotiation strategies.
- Analytical mindset with ability to translate data into actionable insights.
- Excellent sales pipeline management skills with track record of predictability and consistency.
- Ability to work independently and collaboratively in a fast‑paced, dynamic environment.
- Proficiency in Microsoft Office.
- Bachelor’s degree in Communications, Marketing or related field (media a plus).
Benefits
- Comprehensive healthcare plan (medical, Rx, dental and vision).
- Flexible spending accounts and Health Savings Accounts with company contributions.
- Life and AD&D insurance.
- 401(k) retirement plan with company matching.
- Disability insurance.
- Tuition reimbursement.
- Flexible working environment.
- Volunteer time off.