Channel Sales Manager (Grocery) - Beverage Manufacturing

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Position Summary
The Channel Sales Manager (Grocery Channel) reports directly to the channel lead (Director or VP) and is responsible for driving case sales volume while maintaining and delivering profitability targets for assigned customers. The manager handles day‑to‑day account duties, identifies issues, solves problems with internal stakeholders and leadership, and supports the overall growth strategy.

Primary Responsibilities

Budget case and profitability (contribution margin) attainment in assigned customer base (region)

Forecast attainment & forecast accuracy

Developing and maintaining customer relationships while achieving company strategic initiatives and growth targets

Sales attainment to direct manager and other functions (e.g., supply chain, commercialization) and to other levels of leadership

Use data and insights to execute category management with assigned accounts

Oversight of customer‑specific lifecycle management (new item launches and discontinuation/seasonal selling)

Manage customer pricing actions (increases & decreases, commodity‑based adjustments, bid/RFP activity)

Deduction and promotion/incentive management

Other customer‑level supply chain initiatives (finished good inventory management, replenishment needs/PO placement and PO management with order services team)

Work with functional teams and sales teammates to build a culture of collaboration, share best practices, improve through learning, and drive forward personal competencies

Perform other related duties as required and assigned.

Education and Experience

Minimum of 5 years demonstrated sales experience in Private Label, preferably in CPG industry

Bachelor’s Degree required or equivalent experience

Ability to interact, engage and communicate with internal and external customers

Strong communication, analytical, and negotiation/influencing skills

Proven business management and broker management experience

Minimum 30% travel required

Working knowledge of Excel, PowerPoint and other Microsoft Office programs

Excellent verbal and written communication skills

Proven organizational skills

Consultative, influential, strategic thinking and problem‑solving skills

Experience interacting with UNFI Grocery, Publix, Lidl

Physical Requirements & Working Conditions

Work in a typical office setting, drive a motor vehicle, and occasionally work in the field

Frequent: sitting, upward and downward flexion of neck; fine finger dexterity and light to moderate finger pressure; keyboard and mouse use; side‑to‑side turning of neck

Vision: ability to see in normal visual range with or without correction

Hearing: ability to hear in normal audio range with or without correction

EEO Statement
Lassonde Pappas & Co., Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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