VP of Shopper Marketing

VP of Shopper Marketing

Department:

Account Management

Employment Type:

Full Time

Location:

Hybrid - US (New York)

Reporting To:

Mike Clarke

Compensation:

$200,000 / year

Description

VP Shopper Marketing - Americas

We are seeking a VP of Shopper Marketing to lead the strategic growth, commercial performance, and delivery of best-in-class shopper marketing solutions across North and Latin American markets.

This is a senior leadership role operating at the intersection of shopper insight, retail strategy, and commercial activation. You will act as both a senior client partner and capability leader, responsible for expanding existing client relationships, driving new business opportunities, building high-performing teams, and positioning the agency as a trusted partner in shopper-led growth and transformation.

Purpose of the role

Shopper & Retail Strategy Leadership
Define and lead an Americas-wide shopper marketing strategy aligned to client priorities and growth objectives
Translate shopper insight into scalable, commercially impactful strategies
Ensure consistency and adoption of global shopper marketing frameworks across Americas clients
Commercial Growth & New Revenue Development

Drive sustainable revenue growth through expansion of shopper marketing scope with existing clients
Identify white-space opportunities to unlock incremental revenue and capability expansion
Lead strategic new business initiatives, including multi-market pitches and shopper capability programs
Senior Client Partnership & Advisory

Act as a senior strategic advisor to client leadership teams
Partner with clients to assess shopper marketing maturity and co-develop capability roadmaps
Design and deliver joint workshops, training, and transformation initiatives that drive value and revenue
Team Leadership & Capability Building

Lead, mentor, and inspire a high-performing Americas shopper marketing community
Build future-ready capability across insight, strategy, activation, and measurement
Foster a collaborative, entrepreneurial culture with a strong sense of ownership and accountability
Innovation, Thought Leadership & Market Influence

Champion innovation across omnichannel planning, retail media, and data-led activation
Develop and deliver thought leadership through executive briefings, client events, and industry forums
Position the business as a long-term strategic partner in shopper transformation, not just execution
Cross-Functional & Regional Collaboration

Partner closely with insight, analytics, activation, and commercial teams to deliver integrated solutions
Align Americas initiatives with global frameworks and best practice
Embed shopper-first thinking across client engagements and internal teams
Skills, Knowledge and Expertise

Proven senior leadership experience in shopper marketing, retail strategy, or related disciplines
Deep understanding of CPG, US and Latin American retail environments, and shopper decision-making
Strong commercial acumen with a track record of revenue growth
Experience leading multi-market teams and complex client engagements across the Americas
Consultancy mindset with the ability to influence at C-suite and senior client levels
Strong communicator able to translate insight into compelling strategic narratives
Benefits

Why adm-indicia adm-indicia is a global leader in shopper and below-the-line marketing execution - partnering with brands to deliver impact where purchase decisions are made.

This role offers the opportunity to:

Drive significant revenue growth across major global brands.
Operate at executive level within a globally connected agency.
Influence shopper strategy across markets and channels.
Shape long-term client partnerships.
Play a central role in the commercial success of the agency.

This is a role for a commercially driven shopper leader who wants to turn relationships into revenue and strategy into growth.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.