Global Product Marketing Manager, Flow Cytometry Automation

Waters Biosciences Global Product Marketing Manager

Waters Biosciences is looking for a bold, results-driven Global Product Marketing Manager to accelerate growth for our flow cytometry sample preparation and automation portfolio within the Instruments and Informatics Segment. This role owns downstream commercial execution, automation go-to-market strategy for the flow cytometry instrument portfolio, and strategic 3rd party automation partnerships—managing key external relationships to drive workflow integration and commercial success.
Key Responsibilities
Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems
Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets
Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies
Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration
Equip regions to localize execution while maintaining global consistency
Own KPIs and dashboards to track program performance and market penetration
Downstream Marketing & Growth Execution
Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments
Craft differentiated messaging and positioning that resonates with key customer personas
Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales
Partner with regional teams to localize global campaigns for maximum local impact
Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel
Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation
Commercial & Regional Execution
Partner with regional leaders and sales to drive market penetration and revenue growth
Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation
Competitive Intelligence & Market Monitoring
Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share
Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies
Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant
About You
Bachelor's in Life Sciences, Business, or related field
At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation
Flow cytometry and laboratory automation experience required
Proven track record building and executing global marketing programs that drive commercial results
Sharp analytical skills with the ability to synthesize customer insights into actionable strategies
Advanced PowerPoint, Think-Cell, Word and Excel proficiency. Experience with PowerBI, SFDC, and ServiceMax.
Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
Strong cross-functional leadership, change management, and problem-solving skills
Ability to travel up to 25%
Preferred Qualifications
MBA or advanced degree in Immunology, Cell Biology or related scientific discipline
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Salary Range Information
$143,300.00 - $236,500.00 USD Annual