Marketing Manager - Iron River Home Office

We are looking for a proactive, execution-focused marketing professional who understands the fast-paced nature of convenience retail. The ideal candidate is organized, collaborative, and comfortable balancing big-picture planning with in-store execution. This person will play a key role in elevating Krist’s brand presence and marketing impact across all locations.

Job Description
The Marketing Manager will help lead and oversee the Krist Marketing Department with a strong focus on convenience store (c-store) marketing execution. This role will be responsible for planning, creating, and executing c-store specific campaigns, promotions, and in-store signage while ensuring consistency across all Krist locations. The Marketing Manager will serve as a key coordinator between marketing, operations, store teams, and vendor partners to ensure initiatives are implemented effectively and on time.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).

3+ years of marketing experience, ideally in convenience retail, foodservice or beverage.

Strong project management and organizational skills with the ability to manage multiple initiatives at once.

Experience working cross-functionally with operations and store teams.

Strong written and verbal communication skills.

Detail-oriented with the ability to execute both strategic and hands-on tasks.

Experience working with vendors, distributors, or brand partners is a plus.

Responsibilities

Support the Director of Marketing in overseeing the Krist Marketing Department and overall marketing strategy.

Plan, develop, and execute c-store marketing campaigns, promotions, and seasonal initiatives across all locations.

Create, manage, and distribute in-store signage, point-of-sale (POS) materials, shelf talkers, and promotional displays.

Oversee promotional calendar execution, ensuring alignment with product launches, seasonal events, and vendor programs.

Coordinate closely with store managers, district managers, and operations teams to ensure proper implementation of marketing initiatives.

Partner with beverage, foodservice, and retail category teams to align promotions with product priorities.

Work with vendors, distributors, and brand partners to execute co-branded promotions, displays, and activations.

Manage installation and compliance of displays, end caps, cooler signage, and promotional materials in stores.

Assist with merchandising direction related to marketing initiatives, including promotional placement and visual standards.

Support digital c-store marketing efforts, including social media, email marketing, and website updates when applicable.

Track and evaluate the performance of promotions and campaigns (sales impact, engagement, execution success) and provide recommendations for improvement.

Stay current on c-store trends, competitor activity, and industry best practices to bring forward new ideas.

Contact: Katelyn Tessin at Katelyn.tessin@kristoil.com.

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