Tourist Marketing Coordinator

Tourism Marketing Coordinator

Now hiring: Tourism Marketing Coordinator. Are you a creative powerhouse with advanced design skills and a strategic marketing mindset? Join the award-winning team at Visit Gainesville, Alachua County and help shape the visual identity and voice of one of Florida's most exciting destinations. We're looking for a professional designer + brand strategist who:
Has proven experience designing logos, multi-page booklets, brochures, and both print and digital ads.
Creates original, scroll-stopping content for social media.
Can build and manage pages using WordPress.
Writes and edits compelling content across platforms.
Masters Adobe Creative Suite (especially InDesign, Photoshop, Illustrator, and After Effects).
Understands integrated marketing and tracks performance to optimize campaigns.
Works collaboratively in a fast-paced, creative environment.
This role supports our advertising, PR, social media, and content strategies while producing high-quality visual assets that elevate the destination brand and drive visitation.
Professional design experience is essential.
Help us show the world What's Good® in Alachua County and be part of a mission-driven team that's making a difference!
This is highly responsible administrative work managing a program in tourist development to ensure that implementation and prescribed activities are carried out in accordance with departmental and County objectives. An employee assigned to this classification is responsible for project management and communication, including writing, editing, and graphic design to create content and collateral materials for marketing, advertising, and public relations initiatives and other tourism related projects. Work is performed under the direction of a higher-level supervisor and is reviewed through conferences, reports, and observation of results obtained.
Expert knowledge of Adobe Suite and current design software and be skilled in every step of the design process, from concept to final deliverable. Knowledge of search engine optimization (SEO) and web analytics. Proficiency in Microsoft Office and content management systems. Thorough knowledge of current practices and principles of the tourist development program. Working knowledge of the county hotel and motel facilities, and public and private attractions and services. Thorough knowledge of local, state, and federal regulations related to the tourist development program. Strong attention to detail skills. Excellent time management and organizational skills. Ability to be creative and think outside of the box. Ability to develop and implement operating policies and procedures. Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials. Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports. Ability to generate necessary paperwork in accordance with local and state ordinances. Ability to adapt to changing priorities and meet tight deadlines. Ability to work independently with limited review.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is occasionally required to reach and to be mobile. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. The noise level in the work environment is usually moderate.