Manager of Product Marketing, K-12 (hybrid / Boston)

The

Manager of Product Marketing

is a key member of the K-12 team working to develop culturally authentic language learning products for educators and learners. The Manager leads product marketing strategy for the K-12 portfolio while managing and mentoring a small team of product marketing professionals.

Candidates must live in Boston (and area) and be able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week). Relocation assistance is not available.

Essential functions:

Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth
Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources
Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement
Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback
Requirements:

Bachelor's degree minimum.
5+ years of product marketing experience in K12 education market space
2+ years of experience managing a team
Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors
Strong understanding of the K-12 industry/market, experience with education-focused platforms to support engagement and campaign performance
Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms

Location:

Boston (hybrid; at least 2 days per week in-office)

Salary:

Base salary $90,000 - $110,000 plus annual performance-based incentive