Senior Marketing and Communications Manager

Senior Marketing and Communications Manager

Senior Marketing and Communications Manager – North America
About Vanderlande
Vanderlande is a global leader in logistics process automation, specializing in automated material handling systems for airports and parcel operations. Our innovative solutions help move millions of parcels and pieces of luggage around the world every day. With a strong focus on technology, collaboration, and continuous improvement, we are committed to delivering reliable solutions for our customers while providing meaningful career opportunities for our employees.
Position Summary
As Marketing & Communications Manager North America, you are responsible for the hands-on execution of marketing and communications activities across the region, aligned with the global MarCom strategy.
You play a key role in strengthening brand awareness, market visibility, and commercial impact in one of our key growth regions.
Based in Marrietta, and closely connected to our office in Dallas, you are the first dedicated MarCom professional in the region. You act as the local ambassador and support our new customer experience centre. You are fully connected to the central Marketing & Communications team in Veghel (NL) and report directly to the Director Marketing & Communications.
What you will do
Execute regional marketing and communications activities, with a strong focus on content creation, localisation, and messaging
Translate global marketing strategy into relevant, market-focused materials for North America
With the team in Veghel, define and develop Account-Based Marketing (ABM) personas tailored to the North American market
Support and activate campaigns through content development and messaging
Create engaging marketing content.
Support internal communications, including town halls and local communication channels
Organise and support customer events, meetings, and innovation/experience centre activities
Collaborate with regional Sales teams and global MarCom colleagues
Manage external agencies (e.g. video, design, PR) and build a strong regional network
Identify opportunities to strengthen brand visibility and support commercial growth
Qualifications / requirements
10+ years of experience in marketing and communications, with a strong focus on content and execution
Bachelor's or master's degree in marketing, Communications or a related field
Experience in an international B2B environment, preferably within global organisations and European companies
Strong storytelling and content creation skills
Ability to work independently in a regional, stand-alone role
Experience working in a matrix organisation with multiple stakeholders
Capability to build and lead a Marketing & Communications team in the region over time
A proactive, hands-on and solution-oriented mindset
Familiarity with modern MarCom tools, software and openness to using AI in your work
What makes this role unique
Our MarCom professional in North America will create a strong Marketing and Communication expertise for Vanderlande in North America, its leadership and the (global) organization
You work at the intersection of global strategy and regional execution
You collaborate with international teams while shaping the regional approach
You contribute to growth in the North American market
Additional information
Location: Marrietta, USA
Willing to travel within North America and to the Netherlands (Veghel)
Occasional travel to other regions when relevant