Marketing Director

Job Title: Marketing Director

Location:

New Rochelle, NY (On-site)
Compensation:

$110,000-$150,000 Annually (Salary is contingent on candidate's experience)
Type:

Full-Time

About the Role:

Tri-Vin Wines and Spirits is seeking a strategic and results-driven Marketing Director to lead the company's marketing initiatives across our wine and spirits portfolio. This individual will oversee the development and execution of brand-building programs, sales support initiatives, digital marketing efforts, and market activation strategies that drive awareness, engagement, and revenue growth.

The Marketing Director will work closely with executive leadership, sales teams, suppliers, distributors, and external creative partners to develop impactful marketing strategies that strengthen Tri-Vin's position within the beverage alcohol industry.

This role requires a highly collaborative leader who can balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.

Key Responsibilities:

Marketing Strategy & Leadership
Develop and execute comprehensive marketing strategies across Tri-Vin's portfolio of wine and spirits brands
Lead annual marketing planning, budgeting, and campaign development
Align marketing initiatives with company growth objectives and sales priorities
Oversee brand positioning, messaging, and visual consistency across all marketing channels
Identify opportunities to increase market visibility, consumer engagement, and brand awareness
Brand Development & Activation

Create and implement marketing programs that support both on-premise and off-premise channels
Oversee seasonal campaigns, promotional initiatives, events, and activations
Collaborate with suppliers and distributor partners to execute impactful marketing initiatives
Manage the development of POS materials, presentations, digital assets, and sales support tools
Drive innovative ideas that support distribution growth and customer engagement
Team Leadership & Collaboration

Lead and mentor internal marketing and creative personnel
Manage external agencies, vendors, freelancers, and marketing partners
Partner closely with sales leadership to support market priorities and national account initiatives
Collaborate cross-functionally with operations, finance, and executive leadership teams
Oversee project timelines, deliverables, and marketing budgets
Digital & Content Marketing

Oversee website content, social media strategy, email marketing, and digital campaigns
Ensure all digital marketing initiatives align with company branding and objectives
Analyze digital and campaign performance metrics to optimize future initiatives
Support content development for brand storytelling and consumer engagement
Reporting & Performance Analysis

Monitor campaign performance, ROI, and sales impact
Utilize market trends and industry insights to inform strategic decisions
Prepare regular reporting and presentations for executive leadership
Identify opportunities for operational and marketing efficiencies
Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field preferred
8+ years of marketing experience, preferably within beverage alcohol, CPG, or related industries
Strong understanding of wine and spirits distribution, supplier relationships, and market activation
Experience leading integrated marketing campaigns from concept through execution
Proven leadership and team management experience
Strong project management and organizational skills
Proficiency with Microsoft 365 and marketing platforms
Excellent communication, presentation, and interpersonal skills
Ability to manage multiple priorities in a fast-paced environment
Key External Relationships:

Supplier and distributor partners
Creative agencies and production vendors
POS and merchandising vendors
Event and activation partners
Media and digital marketing partners

Why Work With Us:

At Tri-Vin Wines and Spirits, we believe our people are the key to our success. We offer a competitive base salary and a comprehensive benefits package designed to reward expertise and support long-term career growth. Benefits include medical, dental, and vision insurance, a 401(k) retirement savings plan with company match, paid time off and company holidays, disability and life insurance coverage, flexible spending accounts, and many more valuable benefits. We also offer meaningful opportunities for professional development and continued learning within the wine and spirits industry.

Diversity & Inclusion Statement:

Tri-Vin Wines and Spirits is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.