Content & Community Marketing Lead

Content & Community Marketing Lead

Job Description

About the company

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer’s World, Play Baseball and Play Softball, five of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com.

About the position

We are looking for a

Content & Community Marketing Lead

to support the creation of engaging content and help build an active, loyal community around our brand. This role is perfect for someone who is equal parts creative and organized—someone who enjoys storytelling, social engagement, and bringing people together.

You’ll work closely with marketing, content, and community leaders to execute campaigns, manage day-to-day community interactions, and keep our content engine running smoothly.

Responsibilities and duties

Content Creation & Coordination

Assist in creating and publishing content across social, blog, email, and community channels
Coordinate the

content calendar

and ensure timely delivery of assets
Support development of short-form content (social posts, emails, newsletters, UGC highlights)
Help repurpose creator and customer content across platforms
Community Engagement

Manage day-to-day activity in community spaces (e.g., youtube, Facebook, forums, social comments)
Respond to comments, questions, and conversations in a timely and brand-aligned way
Identify and engage active members, advocates, and contributors
Support community initiatives such as AMAs, challenges, and events
Campaign & Program Support

Assist with execution of

creator collaborations, campaigns, and launches
Coordinate logistics for community events (virtual or in-person)
Help onboard creators, ambassadors, or community members into programs
Analytics & Reporting

Track performance metrics across content and community channels
Compile reports on engagement, growth, and campaign performance
Surface insights and trends to improve future content and engagement strategies
Operations & Collaboration

Maintain tools and systems (content calendars, community platforms, project trackers)
Collaborate cross-functionally with marketing, product, and customer success teams
Ensure brand voice and messaging consistency across all touchpoints
Qualifications and experience

What We’re Looking For

1–4 years of experience in

content marketing, social media, or community management
Strong written communication skills with an eye for brand voice and tone
Passion for

social media, online communities, and digital culture
Highly organized with the ability to manage multiple projects at once
Comfortable engaging directly with customers and creators
Nice to Have

Experience managing communities on platforms like Slack, Discord, or Reddit
Familiarity with content and social tools (e.g., Hootsuite, Sprout, Notion, Canva)
Experience supporting influencer or creator campaigns
Basic understanding of analytics tools (Google Analytics, social insights, etc.)

Salary range for this position is $55k - 85k depending on relevant experience.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.