Marketing and Social Media Leader

Job Title

The role involves a variety of responsibilities centered around content creation, community engagement, and marketing.
Content Creation & Social Media

Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
Maintain a consistent brand voice that is empowering, inclusive, and fun.
Develop monthly content calendars aligned with marketing goals and promotions.
Stay on top of social media trends, audio, and platform updates.
Community Growth & Engagement

Respond to comments, messages, and community interactions.
Foster a welcoming online environment that reflects DivaDance values.
Build relationships with members, ambassadors, and local influencers.
Encourage user-generated content and testimonials.
Marketing & Promotions

Promote classes, events, workshops, and special offers.
Execute local marketing campaigns to drive leads and memberships.
Coordinate partnerships, collaborations, and community events.
Support grassroots marketing initiatives including pop-ups, tabling events, and networking opportunities.