Sr. Marketing Manager

Sr. Marketing Manager

Protopia AI is hiring a Sr. Marketing Manager with a strong background in Generative AI and Enterprise software. As a Marketing Manager, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, customer engagement, and lead generation for our innovative solutions.
Key Responsibilities:

Marketing Strategy and Planning – Digital and Event:
Develop and implement comprehensive marketing strategies that align with company goals and target market needs.
Stay up-to-date with industry trends and emerging technologies in Generative AI, Data Governance, and Data Security to inform marketing plans.
Coordinate with event organizers and partner marketing to manage Protopia's presence at events (digital and in-person)
Campaign and CRM Management:
Plan and execute multi-channel marketing campaigns to generate leads and drive customer engagement.
Utilize a variety of digital marketing channels, including email marketing, social media, paid advertising, and content marketing.
Ensure all marketing materials adhere to brand guidelines and maintain a high standard of quality.
Own the CRM tools to nurture leads through the customer acquisition process.
Performance Measurement and Optimization:
Define and track key performance metrics to measure the effectiveness of marketing campaigns.
Use data analytics to optimize marketing strategies and tactics for better results.
Analytics and Reporting:
Define and track key performance metrics to measure the effectiveness of digital marketing campaigns.
Use data analytics to optimize marketing strategies and tactics for better results.
Provide regular reports and insights to senior management on campaign performance and ROI.
Social Media Management:
Develop and execute a social media strategy to increase brand awareness and engagement across platforms such as LinkedIn, Twitter, and Facebook.
Monitor social media trends and conversations to identify opportunities for engagement and content creation
PR:
Use the messaging framework and persona guide and input from content/leadership team develop a PR strategy for building up thought leadership via founder and company.
Collaborate/Coordinate with podcasts, media, publications, event panels/breakout sessions.
Web Marketing:
Coordinate with web designer/contractor, web development consultant and internal stakeholders to produce and launch a new version of the Protopia website. Support by recommending talent where needed.
Ensure all website content is up-to-date, on-brand, and effectively communicates Protopia's value propositions.
Oversee the project timeline, ensuring milestones are met and the website is launched on schedule.
Work with the development team to conduct thorough testing before the website goes live, ensuring a seamless user experience and optimal performance.
Required

A successful candidate will bring 4 years of experience and possess the following skills:
Proven experience as a Marketing Manager, preferably in the Generative AI, Data Governance, or Data Security space.
Experience driving impactful marketing programs to enterprise technology buyers in data, security.
Experience with marketing tools and platforms (e.g., CRM, marketing automation, analytics tools, Google Analytics, SEMrush, HubSpot, Hootsuite).
Hands on experience with building and using dashboards to report and measure marketing performance
Experience with managing external vendors to execute on campaigns
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