Senior Content Marketing Manager

Job Summary

The Senior Content Marketing Manager will lead the development, execution, and optimization of a strategic content marketing plan to drive brand awareness, thought leadership, customer engagement, and business growth across business verticals. This role will oversee the content strategy, manage a team of content contributors, and partner cross-functionally to produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more. The ideal candidate is a strategic leader, confident writer, and experienced people manager who can craft compelling narratives, guide team priorities, and report progress, performance, and recommendations to marketing leadership.

Key Duties

Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning, business objectives, and leadership priorities.
Manage and mentor a small content team, providing direction, feedback, and support to ensure high-quality work and professional growth.
Write, edit, and oversee high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts.
Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral.
Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion.
Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns.
Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact.

Education/Training

Bachelor's degree in Journalism, Public Relations, Communications, or related field

Required Work Experience/Skills

6+ years of experience in content marketing, preferably in B2B organizations, with demonstrated experience leading content strategy and managing a team.
Excellent writing portfolio and background
Experience owning and evolving a brand
Experience with Monday.com
Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects
Excellent communication, collaboration, and leadership skills
Proven ability to lead, coach, and prioritize work for direct reports or cross-functional content contributors
Ability to manage multiple projects simultaneously and meet tight deadlines
Strong attention to detail and ability to maintain high-quality standards

Discretionary Judgment

Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services
Use good judgment and possess ethical work values

Physical Demands, Working Conditions, and General Employment Guidelines

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Equipment

Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment
Must have internet access

Safety To Self And Others

Little responsibility for the safety of others. The job is performed in an office setting where there are no hazardous materials or equipment.

Working Conditions/Hazards

Quiet working conditions are representative of those an employee encounters while performing the essential functions of this job

Work Location

RedSail office location or remote

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Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Your role at Vantive

The Sr Mgr, Marketing Comms works with US Downstream Marketing directors to drive strategy, planning, and execution for U.S. commercial conventions, partnering across brand marketing, agencies, and enterprise functions to deliver differentiated, insight-driven customer experiences. Reporting to the US Senior Director of Marketing, this role oversees end-to-end convention management—including booth strategy, sponsorships, digital engagement, and vendor governance—while ensuring alignment to brand objectives, compliance standards, and ROI targets. This role oversees both the US Acute and Chronic businesses.

This role requires a highly collaborative, organized, driven, and strong project manager who can operate independently in a matrixed environment, manage large-scale initiatives, and continuously optimize performance through data, innovation, and operational excellence.

What you’ll be doing

1. Strategy & Experience Design

Translate brand strategy into high-impact convention tactics that drive awareness, engagement, and lead generation
Design differentiated, insight-driven customer experiences using analytics, post-show reporting, and booth metrics to optimize ROI
Identify and implement innovative technologies (e.g., digital tools, immersive experiences) to enhance in-person and virtual engagement
Serve as subject matter expert on Digital Lab capabilities (badge scanning, dashboards, email tools), enabling omnichannel integration across events
Partner with leadership to shape vendor strategy, sourcing models, and cost optimization opportunities

2. Convention Execution & Program Management

Lead end-to-end execution of national and regional conventions, including:
- Booth design, maps, and asset management
- Sponsorship planning and association coordination
- Pre-con ownership and planning (i.e., stakeholder coordination, managing logistics, communication to internal Vantive attendees, working with business partners to create and communicate external-facing talking points) and onsite execution
- Printed and digital marketing assets
- Compliance and regulatory adherence
Act as primary point of contact for associations and key vendors
Oversee National Sales Meeting and Home/Acute Summit planning and execution
- Work with US Commercial leaders (sales, marketing, sales training) months in advance to design agenda and coordinate attendees and logistics
Manage regional event logistics, including portable inventory systems and coordination with field sales and strategic accounts
Ensure accurate financial management, including budgets, POs, invoicing, and TOV reporting for compliance

3. Cross-Functional Leadership

Partner with Marketing, Finance, Medical, Regulatory, CX, and Corporate Communications to align objectives and execution
Consult with brand teams to align convention strategy with broader marketing goals
Influence without authority in a matrixed organization to deliver results on time and within budget
Be responsive to Commercial business partners
Foster continuous communication with agencies and vendors through regular status updates and performance reviews

4. Vendor & Financial Management

Lead vendor selection, contracting, and performance management in collaboration with Procurement
Identify efficiencies and cost‑saving opportunities while maintaining quality standards
Monitor budgets proactively and ensure financial discipline across all events

5. Analytics & Continuous Improvement

Evolve, track, analyze, summarize and communicate performance metrics (engagement, leads, ROI) across conventions
Apply insights to improve future strategies and execution
Champion innovation, experimentation, and continuous improvement across the convention portfolio

What you’ll bring

Bachelor’s degree in Business, Marketing, or related field
5+ years of experience in marketing operations, conventions, or event strategy (healthcare/pharma or highly regulated industry preferred)
Demonstrated experience developing convention strategy aligned to brand growth objectives
Strong vendor management, negotiation, and stakeholder engagement skills
Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred
Ability to manage multiple complex projects simultaneously with high attention to detail
Strong project and program management capabilities
Business acumen with excellent communication skills (written and verbal)
Analytical mindset with ability to translate data into actionable insights
Ability to lead independently and thrive in fast‑paced, matrixed environments
Skilled at influencing stakeholders without direct authority
Adaptable, proactive, and solutions‑oriented
Proficient in Microsoft 365 and emerging event/digital tools (e.g., project management platforms – Monday.com, Salesforce, Engage)

Additional Requirements

Travel: ~20–25% domestic, including weekends and extended convention hours
Ability to work extended and irregular hours during peak convention periods
Willingness to work onsite for long durations during events

We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 to $187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for a discretionary bonus. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

US Benefits at Vantive

Our health and well‑being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short‑term and long‑term disability, and business travel accident insurance.
Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive’s 401(k) retirement savings plan, to help you prepare for your future.
The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.
We also offer Flexible Spending Accounts, educational assistance programs, and time‑off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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The Sr. Marketing Communication manager is responsible for developing and managing a results-driven, multi-platform communications strategy that aligns with Southco's overall goals and objectives. The Marketing Communication manager will lead global groups responsible for content management and Southco's overall digital presence.
","descriptionText","Sr Mgr - Marketing Comms Touch Point Inc Marketing & Communications About the role The Sr. Marketing Communication manager is responsible for developing and managing a results-driven, multi-platform communications strategy that aligns with Southco's overall goals and objectives. The Marketing Communication manager will lead global groups responsible for content management and Southco's overall digital presence.","About the role

The Sr. Marketing Communication manager is responsible for developing and managing a results-driven, multi-platform communi...",[199],"Touch Point Inc","payUnit","year","url","https://us.thebigjobsite.com/redirectfeedjob?jobid=1A68712E884AC3A5C17E40AC8120589B&source=mediabistroxmlus&utm_source=mediabistroxmlus&jobSiteKey=B10697E1A138804D77BAA2BED8BFEE90","companyDescription","companyWebsite","Work at Touch Point Inc","isManualPosted","costPerClick",0.15,"payText","payMinMinor","payMaxMinor","/jobs/3540041272-sr-mgr-marketing-comms","fullUrl","https://www.mediabistro.com/jobs/3540041272-sr-mgr-marketing-comms","siteUrl","https://www.mediabistro.com","strippedDescription","About the roleThe Sr. Marketing Communication manager is responsible for developing and managing a results-driven, multi-platform communications strategy that aligns with Southco's overall goals and objectives. 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