VP Digital Commerce

Overview
The VP, Digital Commerce is responsible for leading the North America eCommerce business across multiple banners and markets, with ownership of digital strategy, commercial performance, omni-channel execution, and organizational development. This role oversees the digital P&L while driving growth across site experience, merchandising, customer acquisition, conversion, and digital operations. The ideal candidate is both a strategic business leader and people-focused operator, capable of building high-performing teams, scaling digital capabilities, and driving long-term growth in a fast-moving retail environment.
Responsibilities
Digital Commerce Strategy & P&L Leadership
Lead digital commerce strategy and execution across multiple brands, banners, and markets
Own the North America eCommerce P&L, partnering with Finance to drive revenue, margin, demand generation, and expense management
Develop and execute multi-year digital commerce strategies aligned to business goals and customer expectations
Translate merchandising and seasonal priorities into digital commercial strategies, including launches, promotions, markdowns, and inventory positioning
Identify and scale new digital growth opportunities, business models, and commerce capabilities
Deliver executive-level reporting on business performance, trends, risks, and growth opportunities
Site Merchandising & Digital Experience
Lead site merchandising strategy across homepage, navigation, category pages, search, PDPs, and product sequencing
Partner cross-functionally to support omni-channel initiatives including BOPIS, ship-from-store, and fulfillment readiness
Drive strong digital execution across launches, seasonal campaigns, and peak selling periods
Leverage analytics, testing, and customer insights to improve conversion, average order value, and customer engagement
Digital Marketing & Demand Generation
Partner with Marketing, Media, Loyalty, and CRM teams to drive traffic, conversion, and customer growth across digital channels
Support loyalty and app engagement strategies that strengthen customer retention and omni-channel connectivity
Align media strategy, promotional messaging, and campaign execution with commercial priorities and site readiness
Ensure performance measurement frameworks are in place to evaluate campaigns, targeting strategies, and customer acquisition efforts
Leadership & Organizational Development
Build, lead, and develop high-performing digital commerce teams and leadership capabilities
Establish scalable operating models, processes, and succession plans that support long-term organizational growth
Foster collaboration across Merchandising, Marketing, Technology, Finance, Operations, and Customer Experience teams
Champion innovation, accountability, and continuous improvement across the digital commerce organization
Qualifications
Required
15+ years of experience in digital commerce, retail, eCommerce, or consumer-focused businesses
Proven experience leading large-scale digital businesses and owning significant eCommerce P&Ls
Demonstrated success building and developing high-performing teams and leaders
Strong background in omni-channel retail, digital merchandising, customer acquisition, and performance optimization
Experience operating within complex, matrixed organizations
Strong strategic thinking, analytical, and executive communication skills
Bachelor’s degree in Business, Marketing, Merchandising, Communications, or related field
Preferred
MBA or advanced degree preferred
Experience leading multi-brand or multi-market digital commerce organizations
Experience driving digital transformation, omni-channel growth, or large-scale customer experience initiatives

Compensation:
$225,000-$290,000 per year