Strategic Marketing Lead (Volunteer)

Strategic Marketing Lead (Volunteer)
Borrow’d is building a neighborhood-based sharing platform designed to make it easier for people to access what they need without buying more stuff. Our mission is to strengthen communities, reduce waste, and normalize collective use over individual owners.
We are an open-source, non-profit platform moving from "early build" to a live community launch. We’re looking for a

Strategic Marketing Lead

to architect and execute our 3-month Go-To-Market (GTM) plan, bridging the gap between a great product and a thriving movement.
The Commitment
Duration:

3-month initial commitment (the launch window).
Hours:

~5 hours/week (Fully Remote/Async).
Collaboration:

Weekly sync with Leadership/Product to align on shipping milestones.
What you’ll own
GTM Strategy:

Design a 90-day roadmap to take Borrow’d to our public launch - you’ll help us define our "launch” and what success looks like.
Narrative & Positioning:

Refine the Borrow’d voice. How do we talk to "Borrowers" vs. "Lenders"? How do we articulate "Community Resilience" in a way that sticks?
Resource Coordination:

You aren’t a solo flyer. You will coordinate with individual contributors (copywriters, designers, or social volunteers) and identify what new resources we need to recruit to hit our goals.
Decision Boundaries
Strategic:

You define

how

we tell our story and

where

we show up.
Operational:

You manage the marketing calendar and the volunteers helping to fill it.
Collaborative:

You work with the Product Manager to ensure our marketing promises match what the devs are actually shipping.
Who you are
You understand the "Early Stage" hustle: you’d rather build a strategy from a blank page than follow a corporate manual.
You are data-informed but mission-led.
Experience in community-driven growth, open-source, or sustainability is a huge plus.
The Impact
If you believe that access over ownership can change the world, this is your chance to lead the charge. You’ll be the person who defines how Borrow’d meets the world, leaving a lasting legacy on the circular economy.
Let’s build a more resilient future together. We’d love to hear from you.
www.borrowd.org