Digital Performance Specialist

Benefits:

401(k)

401(k) matching

Dental insurance

Health insurance

DIGITAL PERFORMANCE SPECIALIST

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

WHAT YOU WILL DO

As the Digital Performance Specialist, you will help execute digital marketing strategies that strengthen Primrose Schools' online presence, support parent enrollment, and generate qualified franchise development leads. Serving as a key member of the Digital Performance team, you will optimize local digital channels, support franchise schools, and help ensure the effectiveness of digital marketing initiatives across the Primrose system. This role is ideal for someone who is analytical, service-oriented, naturally curious, and passionate about helping others succeed through digital marketing best practices. This is a full-time role.

Execute digital performance initiatives that support parent enrollment and franchise development goals

Manage and optimize local business listings across the Primrose system to improve visibility, traffic, and lead generation

Support brand-level review generation efforts and assist schools with review responses, escalations, and reputation management best practices

Support the successful launch of new schools by establishing digital channels, including business listings and local search presence

Serve as Tier 1 support for digital marketing requests, resolving common issues and escalating more complex needs as appropriate

Monitor local SEO and GEO performance, identify trends and opportunities, and share insights with team members to support optimization efforts

Support website enhancements, testing initiatives, and other digital optimization activities in partnership with internal teams and agency partners

Develop and maintain training resources, guides, and learning materials that support digital marketing best practices across the system

Compile and organize performance data to support reporting, decision-making, and strategy development

WHO WE ARE LOOKING FOR

Bachelor's degree preferred

2-4 years of experience in digital marketing

Experience using Google Analytics, WordPress, and other digital performance and reporting tools

Experience with Google Business Profile, Yext, SEMrush, Optimizely, FullStory, Mailchimp, or similar platforms preferred

Working knowledge of SEO principles and local search optimization

Basic understanding of HTML and CSS

Strong analytical, organizational, and problem-solving skills

Ability to build effective relationships and collaborate across teams

Strong written and verbal communication skills

Demonstrates initiative, curiosity, and a continuous learning mindset

Franchise or multi-location business experience preferred

WHAT YOU WILL GET

Commission or bonuses based on personal and company performance

50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

Full-time team members are eligible for health, dental and vision insurance

401k with company matching up to 3.5% and company provided life insurance

Employee Assistance Program

Flexible work from home options available.