Senior Salesforce Marketing Cloud Audience Developer Job at Kapital Data Corp in

Senior Salesforce Marketing Cloud Audience Developer

Onsite Dallas, TX
No. of Positions: 1
Job Requirements: SFMC audience build services supporting Set Top Box campaigns and related MyFree and genre-specific campaigns, including but not limited to:
Audience Development & Execution
Build audience segments in Salesforce Marketing Cloud for MyFree and Genre campaigns as well as campaigns to existing Premium Video customers.
Develop and implement SQL-based selection logic.
Perform quality control and peer reviews.
Meet with business stakeholders to review audience requirements, provide input on audience build approach and support troubleshooting efforts.
Campaign Management & Documentation
Gather and translate campaign requirements into audience selection strategies.
Maintain documentation and tracking of campaign workflows.
Technical Implementation & Data Management
Build, test, and deliver 6-8 marketable audiences spanning email, direct mail, outbound telemarketing, set-top-box and other owned DIRECTV channels.
Code review 6-8 audiences per month built by other developers, providing recommended revisions as needed to meet standard audience practices and compliance.
Achieve 98% or higher on-time delivery of audiences and peer reviews as measured in Jira