Paid Social Media Coordinator (Part-Time, Contract) INNORUPTIV ENTERTAINMENT MAR

INNORUPTIV ENTERTAINMENT MARKETING

New York, NY US

DESCRIPTION
Company: Innoruptiv Marketing Agency

Location: Remote (with some required on-site content capture)

Industry: Theatre / Live Entertainment Marketing

Compensation: $25/hour

Estimated Hours: Approx. 10–15 hours per week (varies by production schedule)

About Innoruptiv

We're Innoruptiv, a marketing agency dedicated to breathing new life into the entertainment industry through care and creativity. With over 20 years of combined experience spanning Fortune 500 brands, off-Broadway productions, and global marketing campaigns, our team was founded on the belief that traditional theatre marketing is ready for reinvention.

We prioritize thoughtful strategy over broad spending, taking the time to deeply understand each project and its audience. Our approach blends clear communication, efficient execution, and bold creative thinking to develop campaigns that stand out in a crowded landscape. Above all, we are passionate about the transformative power of theatre and the role marketing plays in connecting stories with audiences in meaningful, lasting ways.

Position Overview
Innoruptiv is seeking a Social Media Coordinator to manage and execute social media for our theatre clients across social platforms. This role covers the full production cycle, from content planning and creation to community management and performance reporting for mainstage shows running July through April.

This is a flexible, part-time Coordinator role ideal for a social-savvy creative who thrives in the arts and entertainment space and can work independently while collaborating closely with our team and client contacts.

Key Responsibilities
Content Creation & Scheduling

Develop and execute a minimum of 4 platform-optimized posts per week (ranging up to 7 per week during peak periods), tailored for Instagram and Facebook

Write compelling captions with appropriate hashtags and tags for each post

Create graphics using Canva and/or Adobe; incorporate client-provided photos, videos, and creative assets as appropriate

Produce Reels and/or Stories as relevant to each production and current platform trends

Occasionally incorporate client-supplied video content into the posting schedule

Content Planning & Client Communication

Build and submit weekly content calendars to the Agency and client for review and approval prior to scheduling

Manage one round of edits per content calendar based on client feedback

Maintain direct, timely communication with the client point of contact throughout the engagement

Account & Community Management

Manage Instagram and Facebook pages daily, centered around the posting schedule

Handle account upkeep including bio updates, link-in-bio management, and profile maintenance

Monitor and respond to comments, repost story mentions, and handle occasional DM interactions in a timely and on‑brand manner

Note: outreach and paid engagement initiatives are outside the scope of this role

On‑Site Content Capture

Attend a minimum of 3 on-site capture sessions per production, covering key milestones including:

First day of rehearsals

During second week of rehearsals

Opening week of performances

Ad‑hoc content tied to social trends or timely moments

Reporting & Analytics

Submit weekly performance reports to the Agency summarizing key engagement and reach metrics across both platforms

Flag notable trends, audience sentiment shifts, or emerging opportunities based on ongoing social listening

PR Amplification & Social Listening

Repost all earned media and press coverage across feed and stories to amplify the production's visibility

Initiate collaborations and tags with press outlets or partners when relevant

Conduct proactive social listening to track audience sentiment and surface trends that can inform content strategy

Qualifications

2+ years of experience managing social media accounts, preferably in an agency or entertainment context

Ability to edit and adapt video content into multiple formats and lengths for various platforms

Strong copywriting skills with the ability to adapt voice and tone across productions

Proficiency in Canva and/or Adobe for graphics creation

Experience with Instagram and Facebook, including Reels, Stories, scheduling tools, and native analytics

Highly organized, with the ability to manage multiple content calendars and client timelines simultaneously

Strong communication skills and comfort interfacing directly with clients

Availability for on‑site content capture at key production milestones

Preferred Qualifications

Experience in theatre, performing arts, or live entertainment marketing

Basic photo or video editing skills in Adobe Suite.

Understanding of paid social basics, even if execution is outside scope of this role

Ideal Candidate

A self-starter who can take a content calendar from concept to execution with minimal hand-holding

Genuinely enthusiastic about theatre and live performance - someone who brings that energy to the content

Detail-oriented and deadline-driven, especially around approval cycles and posting schedules

Collaborative and communicative, keeping the Agency informed and clients confident

Flexible schedule with availability for occasional evening or weekend on‑site capture

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