Segment Marketing Manager

Segment Marketing Manager - Healthcare Vertical & Adjacent Segments

Laerdal Medical Benefits Include:
Generous PTO & Holidays
Hybrid and Compressed Work Week (for operations-based roles only)
Comprehensive Medical, Dental, and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Tuition Reimbursement
Wellness Reimbursement Program
Professional Development Opportunities
Pet Insurance
Subsidized Cafeteria in NY based office
Position Overview:

Own the go-to-market (GTM) Healthcare segment strategy execution forHealthcare vertical and adjacent segments, such as: Home Health and Long-TermCare, with a focus on customer experience. Lead planning, messaging, andexecution of integrated campaigns designed to build funnel, increase revenue,and strengthen the company's position within the segment. Execute marketingstrategies and campaigns tailored to a specific customer segment or industryvertical, ensuring that all messaging, content, and GTM plans resonate with thesegment's unique pain points, priorities, and buying behaviors. Championcontinuous learning and digital marketing mastery to keep the segment at theforefront of industry trends. Withinthis domain, reporting activity, results and insights for strategic decisionsto Senior Manager, Healthcare SegmentMarketing.

Responsibilities:

Segment Strategy & Planning

Execute annual/quarterly marketing plans for the assigned segment
Build a deep understanding of the segment's trends, challenges, and opportunities
Build and maintain a databank of market insights, trends, and key segment metrics
Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Home
Health and Long-Term Care

Provide actionable insights to inform marketing plans and product development
Align marketing plans with sales priorities and revenue targets
Messaging & Positioning

Develop and refine segment-specific messaging and value propositions
Develop segment-specific value propositions and messaging
Create customer personas and map buyer journeys within the segment
Collaborate with product marketing to adapt offerings to segment needs
Campaign & Program Leadership

Lead integrated segment-specific campaigns across digital, events, field, and content channels
Ensure marketing programs resonate with the segment and drive demand
Partner with Sales to support regional/industry-specific activities
Sales & Partner Alignment

Provide sales with segment-specific playbooks, pitch decks, and collateral
Develop enablement materials that address segment challenges and solutions
Collaborate with partner marketing for co-marketing into the segment
Market Insights & Thought Leadership

Track competitors and industry developments within the segment
Produce insights to influence product roadmaps and GTM strategies
Build credibility through thought leadership programs (content, webinars, events)
Represent the segment in cross-functional meetings and strategy sessions
Performance & Optimization

Define KPIs (pipeline contribution, segment revenue growth, campaign ROI)
Monitor campaign performance and adjust based on results
Report segment-specific marketing impact to leadership
Requirements:

Ideal candidate must reside in Eastern or Central Time Zones
Bachelor's Degree in Marketing, Business or related field required. MBA is preferred
7-10 years of marketing experience of B2B marketing experience, 3 - 5 Years in segment / vertical/industry marketing
Experience marketing into healthcare or clinical experience in the healthcare market is desirable
Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
Collaboration with International team members may require flexible work hours.
Approximately 30 - 40% travel expectation
Proven ability to develop and execute segment marketing strategies
Ability to communicate with influence and develop scalable, cross-functional solutions

Salary Range: $100,000-$125,000, eligible for 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.