Digital Marketing Coordinator

Digital Marketing Coordinator

Zoo Knoxville tells one of the most compelling stories in our community every single day: animals being born, species being saved, kids discovering nature for the first time, and members who have supported the zoo for decades. Right now, those stories are not reaching people as consistently or as powerfully as they could through digital channels. This role exists to change that. The Digital Marketing Coordinator will be the person who makes sure our website reflects the living, breathing zoo it represents, and that every email we send feels worthy of the audience receiving it. This position connects directly to the zoo's ability to grow attendance, deepen membership loyalty, support fundraising, and build a community of people who genuinely care about our mission.
The Digital Marketing Coordinator is a key member of Zoo Knoxville's Marketing & Communications team, responsible for the day-to-day management of the organization's website and email communications program. This role serves as the digital execution hub for the zoo, working closely with Marketing & Communications, Development, Membership, Special Events, Education, and Conservation teams to ensure timely, accurate, and engaging content reaches the right audiences across digital channels. The ideal candidate brings hands-on experience with WordPress and WordFly (or a comparable email marketing platform), strong writing instincts, and a genuine passion for storytelling. This position requires someone who can manage multiple priorities, meet deadlines, and translate institutional news into compelling digital content from announcing a new animal birth to supporting a membership renewal campaign or sharing a conservation milestone.
Responsibilities include:
Website Content Management
Email Marketing & Communications
Digital Content & Cross-Departmental Collaboration
Skills and abilities include:
A strong affinity for the mission of Zoo Knoxville
Flexible, detail-oriented, organized and ability to respond to multiple demands
Professional demeanor and appearance
Self-starter with the ability to work independently as well as with a team
Strong interpersonal skills including the ability to listen perceptively
Exceptional written communication skills with a strong ability to write for diverse audiences across multiple channels
Demonstrated proficiency with WordPress or a comparable CMS; ability to build and update pages without developer support
Experience with WordFly, Mailchimp, Constant Contact, Salesforce Marketing Cloud, or a comparable email marketing platform
Working knowledge of basic SEO principles and web content best practices
Experience using Google Analytics or comparable tools to track and report on digital performance
Proficiency with Canva or Adobe Creative Suite for basic graphic creation and asset management
Excellent computer skills including Microsoft Office suite; basic HTML knowledge a plus
Ability and willingness to work outside regular business hours, including some evenings and weekends
Acts with integrity, has high standards of professional conduct and respect for confidentiality
Experience: Minimum of two years of professional experience in digital marketing, communications, or content management. Undergraduate degree in Marketing, Communications, Journalism, or a related field preferred, or any equivalent combination of education and experience. Experience with WordPress and an email marketing platform required.