Director of Digital Product

IMPORTANT: Please only apply if you have direct-to-consumer E-COMMERCE and WEB CRO experience.

About iRESTORE
iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. We are at an important stage of growth as we scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance.

About The Position
iRESTORE is seeking a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance.

The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap.

This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.

Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency.

Key Areas of Accountability
Site Performance & Monitoring

Monitor website performance regularly and identify drops in conversion or revenue

Diagnose friction points across the funnel and recommend solutions quickly

CRO Strategy & Testing

Own the A/B testing roadmap from hypothesis to execution to analysis

Prioritize experiments based on revenue impact and strategic value

Continuously improve conversion rate across key pages

Landing Page & Funnel Optimization

Build and optimize landing pages for paid media, email, affiliate, and promotions

Improve PDPs, bundles, checkout flow, and upsell paths

Optimize UX elements including layout, navigation, CTA placement, and page structure

Revenue Growth & Funnel Efficiency

Improve LTV to CAC through funnel and site improvements

Increase AOV and ARPU through upsells and cross-sells

Work with lifecycle and paid media teams to improve overall customer value

Post-Purchase Optimization

Improve upsell and cross-sell performance after checkout

Optimize post-purchase flows and customer engagement paths

Cross-Functional Collaboration

Partner with the creative on messaging, design, and UX improvements

Work with engineering or dev partners to implement changes efficiently

Support tracking accuracy and ensure data integrity across tools

Systems & Workflow Management

Manage CRO backlog and testing pipeline using structured workflows

Build repeatable processes for testing, reporting, and iteration

Use AI tools to accelerate page creation, testing variations, and analysis

What Success Looks Like

Higher conversion rates across key funnel stages

Improved LTV, AOV, and revenue per visitor

Faster testing cycles and increased experimentation velocity

Clear reduction in friction across the customer journey

Measurable impact on revenue efficiency and profitability

Strong collaboration across growth, creative, and product teams

Minimum Qualifications - we have this first as we value your time as well as ours

8+ years in CRO, growth, or e-commerce optimization roles

Strong experience in DTC or e-commerce environments

Deep understanding of Shopify Plus or similar platforms

Proven experience running A/B tests and experimentation programs

Strong analytical mindset with comfort in data and performance metrics

Experience working with UX, design, and development teams

Ability to identify friction and translate insights into actionable tests

Familiarity with tools such as GA4, Hotjar, Northbeam, or similar

Comfortable working in fast-paced, performance-driven environments

Strong ownership mindset with the ability to operate independently

What This Role Is Not

A brand-only UX job, this is about performance

A slow, reactive CRO function, we’re proactive and ship fast

A pure people-manager role, you’ll be IC first, team-builder second

A 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it catches issues, so you know what to prioritize in the morning)

Tools You Will Use

Shopify Plus, Recharge, Skio

Webflow, Unbounce, Instapage, or similar

Northbeam, Google Analytics, Looker

Hotjar, PostHog, VWO, Convert, GA4

ClickUp (daily), Slack, Figma, Google Sheets

ChatGPT, Jasper, Perplexity, and other AI tools

Our Core Values and what we built our culture around:

WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions

PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions

WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals

OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency

CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table

WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.

Company Benefits:

Unlimited PTO

Medical, Dental, Vision and Life Insurance

Paid Parental Leave

WFH Setup Credit

Quarterly Fitness Credit

Quarterly Read-On-Us Credit

Employee Discounts on iRESTORE Products!

iRESTORE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.

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