Join a globally recognized technology organization that is shaping how businesses innovate, connect, and scale through cloud, AI, and digital transformation solutions.
We're seeking a highly organized and relationship-driven Marketing Program Specialist to support a portfolio of executive customer experiences designed for senior business leaders. This role sits at the intersection of event strategy, audience development, executive engagement, registration operations, and data management.
Marketing Program Specialist, Executive Experiences
Location: San Francisco, CA (Hybrid – Tuesday through Thursday onsite)
Duration: Through April 2027 (with potential extension)
Pay Rate: Up to $73/hour
Travel: Approximately 15% domestic travel
You'll play a critical role in ensuring a seamless experience for C-level attendees while partnering across Marketing, Sales, Operations, Creative, and Agency teams to drive engagement and business impact.
This is an ideal opportunity for someone who enjoys balancing detailed operational execution with high-touch executive interactions and strategic stakeholder management.
What You'll Do
Executive Event Registration & Audience Management
- Serve as the subject matter expert for registration systems and attendee management tools.
- Build and maintain registration workflows, form logic, attendee journeys, and reporting dashboards.
- Monitor invitation performance, RSVP trends, capacity planning, and attendance forecasting.
- Ensure data integrity across registration platforms, CRM systems, and event databases.
Executive Customer Experience
- Deliver concierge-level support to C-suite executives and senior business leaders attending events.
- Manage invitation communications, event briefings, confirmations, and attendee inquiries.
- Partner closely with agencies and internal teams to ensure a seamless attendee experience from invitation through event completion.
- Handle sensitive executive communications with professionalism and discretion.
Audience Development & Stakeholder Engagement
- Partner with Sales, Partner, and Marketing teams to build and maintain priority executive attendee lists.
- Track executive engagement and pipeline activity through advanced reporting and dashboard management.
- Develop recommendations based on audience insights, participation trends, and engagement metrics.
- Influence stakeholders across multiple business functions to drive attendance and event success.
Event Marketing & Digital Experience
- Support development and execution of integrated marketing campaigns that drive awareness and attendance.
- Maintain event websites and digital attendee experiences.
- Coordinate creative assets, content updates, and user experience enhancements.
- Partner with technical teams to optimize registration flows and attendee engagement touchpoints.
Agency & Vendor Management
- Collaborate with external agencies, registration vendors, production teams, and event suppliers.
- Support project timelines, deliverables, communications, and operational execution.
- Assist with vendor coordination related to registration, communications, livestream platforms, and event logistics.
Measurement & Reporting
- Analyze campaign and event performance using registration, engagement, pipeline, and ROI metrics.
- Create executive-ready dashboards and performance summaries.
- Identify opportunities to improve attendee experience, operational efficiency, and marketing effectiveness through data-driven insights.
What We're Looking For
Required Qualifications
- 3+ years of experience in event marketing, audience development, field marketing, executive programs, customer marketing, or related disciplines.
- Experience supporting executive-level events, conferences, customer experiences, or invitation-only programs.
- Advanced proficiency in Google Sheets or Excel, including formulas, reporting, and dashboard creation.
- Experience with registration platforms, CRM systems, and attendee management tools.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Exceptional written and verbal communication skills.
- Ability to confidently interact with senior executives and cross-functional stakeholders.
- Experience working with agencies, vendors, and external partners.
Preferred Qualifications
- Basic HTML knowledge.
- Experience managing event websites or digital event experiences.
- Knowledge of audience segmentation and customer engagement strategies.
- Experience supporting enterprise technology, SaaS, cloud, or B2B marketing organizations.
- Familiarity with marketing performance measurement and campaign analytics.
Success in This Role
You thrive in fast-paced environments, enjoy solving complex operational challenges, and can seamlessly shift between analyzing registration data and supporting executive attendees. You bring a service-first mindset, exceptional attention to detail, and a passion for creating memorable experiences that strengthen customer relationships and drive business outcomes.