Leads integrated advancement marketing and communications strategies aligned with institutional priorities that advance fundraising goals and deepen engagement. Serves as primary strategist and liaison between University Advancement and Communications and Public Affairs to ensure consistent advancement messaging, brand alignment, and coordination across platforms. Leads storytelling efforts that elevate donor impact, alumni achievement, and institutional priorities. Develops annual advancement marketing plans that deliver cohesive themes and messages across all channels including maintenance of a division-wide marketing and communications calendar. Establishes and tracks key performance indicators to measure impact and effectiveness to support data informed decisions. Oversees University Advancement web content and social media strategy, coordinating closely with University Communications and Public Affairs. Uses CRM systems and analytics to segment audiences, personalize outreach, mea...Marketing, Director, Communication, Executive, Communications, Social Media, Business Services

Executive Director of Advancement Marketing and Communications
Washington & Lee University · Lexington, VA, USA ·
- Job type:
- Full Time