Advertising and Platform Manager

Manage marketing agency and advertising partner relationship while regularly evaluating paid advertising success and recommending shifts as needed. Advertising channels include Broadcast, CTV, Billboards, Radio, Digital Display, Google Search, YouTube and OOH Advertising. Develop and execute digital paid advertising plans using the following primary platforms: META, Google/ YouTube, Microsoft BING, LinkedIn. Evaluate and report marketing performance of all platforms and advertising channels by tracking, studying and analyzing key metrics. This includes managing the Customer Data Platform to capture information to target and retarget audience groups. Lead website optimization, including content management processes, backend SEO and new development initiatives. Partner with team to help manage the Sight & Sound TV Platform and content. Guide Digital Marketing Specialist in execution of content and platform support strategies. Partner with Marketing and Communications team to help develop...Advertising, Manager, Platform, Social Media, Marketing Specialist, Project Management, Business Services