Social Media Specialist

Strategy & Planning Develop social media concepts that will amplify marketing initiatives and support brand values. Define a consistent brand voice across content, trends, and community management. Define a reporting framework and consistently measure outcomes with actionable insights. Build data-driven strategies informed by audience demographics and content performance. Provide insights on industry benchmarks to set goals and grow engagement and follower counts. Manage boosted social content, audience segmentation and clearly defined targeting strategies to optimize ad spend. Provide insights on engagement patterns and industry benchmarks to drive continuous improvement. Stay up to date with the latest social media trends, platform updates, and best practices in performance marketing. Develop a structured framework for testing and measurement. Expand those paid strategies to influencers, paid partnerships, and other social platforms. Content Creation Bring concepts and new ideas to l...Social Media, Specialist, Media, Communications, Store Leader, Technical Support, Business Services