Director of Paid Search, EDU

Zeta Global (NYSE: ZETA) is the AI‑Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.The RoleWe're looking for a strategic, data‑driven Director of Paid Search to support a Higher Education division of our search team. You'll be responsible for shaping paid search strategy across EDU clients, ensuring best‑in‑class execution, and driving measurable business outcomes.This role requires a balance of strategic vision and hands‑on management. You'll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.Translate client business goals into full‑funnel search strategies across Google and Microsoft AdsLead account planning including budget allocation, forecasting, audience strategy, and testing roadmapsIdentify performance opportunities and risks, proactively recommending optimizations and growth strategiesServe as a strategic lead in client conversations, QBRs, and performance reviewsPerformance OwnershipOversee end‑to‑end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiencyEstablish testing frameworks and innovation pipelines to continuously improve resultsOversee account structure, bidding strategies, audience layering, and automation approachesEnsure consistent use of measurement best practices, attribution models, and conversion trackingDrive adoption of new betas, AI‑driven features, and automation toolsAnalysis & ReportingPartner with analytics and ops teams to improve reporting, automation, and scalabilityMonitor industry trends, platform changes, and competitive landscapeDeliver clear, data‑driven performance reports and insights to clients, diving into the “why” behind the dataRecommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trendsEnsure accuracy, consistency, and timeliness of reportingQualifications8‑12+ years of relevant paid search experienceHands‑on experience managing monthly budgets of $500k+Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPSPreferred but not requiredGoogle Ads Certifications is a plusBENEFITS & PERKSUnlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!Salary RangeThe salary range for this role is $120,000‑$140,000, depending on location and experience.People & Culture at ZetaZeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: