Performance Marketing Manager

Do you love working with talented people? So do we!Our team is growing and we're looking for best-in-class talent. We value experienced, career-minded employees who focus on teamwork, professionalism and an unparalleled commitment to customer service. We offer full-time employees a competitive benefits package that includes health, dental and vision insurance, along with life and AD&D insurance, 401k plans, vacation time and more.Browse positions available at mSupply and throughout our HVAC, plumbing and appliance parts business units nationwide. Use the filters to narrow by department, business unit or location.Position: Performance Marketing ManagerLocation: REMOTEJob Id:3603-mSupplyof Openings:1Let's unpack this – Who are we?mSupply is the leading provider of premium solutions, parts, and equipment for professionals serving customers on their appliance parts, HVAC, plumbing, and commercial kitchen needs. Headquartered in St. Louis, Missouri, mSupply is a multi-billion-dollar enterprise operating out of more than 200 locations throughout North America. Offering unparalleled product breadth, expertise across our national footprint, and ease of doing business through leading-edge technology, servicers prefer mSupply because we amplify what they do best: taking great care of their clients with speed, reliability, and accuracy. Learn more about MSupply at www.msupply.com.Job SummaryThe Performance Marketing Manager is responsible for driving qualified customer acquisition across mSupply's portfolio of ecommerce platforms and brick and mortar branch network through paid media, search visibility, and digital activation programs.Reporting to the Vice President of Marketing, this role executes the strategy and owns the measurable outcomes for mSupply's paid media investment across Google Ads, Meta, OTT and Connected TV, and programmatic display, and is accountable for organic search visibility through SEO and AI Engine Optimization (AEO) programs across all mSupply brands. The Performance Marketing Manager partners closely with Industry Marketing, Corporate Communications, eCommerce, and Sales Enablement teams to convert online activation into measurable revenue impact for both ecommerce and the branch network.This is a hands-on leadership role combining channel ownership, agency and vendor management, performance reporting, and the development of one direct report, with a defined growth path to expanded scope and Director-level responsibilities based on demonstrated performance.Job Duties & ResponsibilitiesExecute the paid media strategy and own day-to-day performance and budget management for all paid media investment across Google Ads, Microsoft Ads, Meta, programmatic display, and OTT/CTV platforms across the mSupply brand portfolioOperate and continuously improve a unified performance marketing measurement framework with clear KPIs, attribution logic, and ROAS, CPA, and LTV targets by brand and channelLead the in-housing roadmap for paid media currently managed by external agencies, including transition planning, platform consolidation, and capability buildingManage agency and vendor relationships including SOW negotiation, performance reviews, and quarterly business reviewsOversee creative testing, audience strategy, bid management, and campaign optimization in partnership with the AEO/SEO Analyst and Creative StudioSet the organic search and AI search visibility strategy across all mSupply brands and ecommerce properties including mymarcone.com, bellsimons.com, and the broader brand portfolioDirect and develop the AEO/SEO Analyst, including goal setting, performance management, and skill developmentOversee execution of keyword research, technical SEO, content strategy alignment, structured data implementation, and visibility programs across LLM platforms including ChatGPT, Gemini, Perplexity, and ClaudeOwn SEO performance reporting, forecasting, and competitive intelligenceOwn the top of funnel through conversion handoff for ecommerce sites including mymarcone.com, BellSimons, Munch's Supply, Marks Supply, O'Connor Supply, Comfort Air, C&L Supply, and Wolverine BrassDefine and operationalize the role of digital activation in supporting the brick and mortar branch network including local awareness, lead generation, and traffic-driving programsPartner with eCommerce, UX, and Web teams to identify and remove conversion friction across landing pages, product detail pages, checkout, and registration flowsBuild and maintain the customer acquisition dashboard with funnel-stage visibility from impression to revenueDevelop audience strategies across first-party data sources (Mailchimp, Proton AI CRM, Unilog), platform audiences, and lookalike modelingPartner with the data and analytics function to ensure clean tracking, conversion API implementation, and a sound MarTech foundation for paid media measurementImplement CRM exclusion lists and contractor and dealer acquisition targeting to protect branded spend and maximize incremental new customer acquisitionPartner with Industry Marketing leaders to translate vertical strategy into paid acquisition plans for HVAC, Plumbing, and Appliance customer segmentsPartner with Sales Enablement to align paid lead generation with the field sales motion and territory prioritiesProvide monthly performance reporting and quarterly strategic reviews to the VP of Marketing and broader Executive Leadership TeamUse Wrike for project management, status reporting, and team coordination consistent with Corporate Marketing operating standard.Qualifications5 to 8 years of progressive experience in performance marketing, paid media, or digital acquisition rolesDemonstrated ownership of meaningful paid media budgets with documented improvement in ROAS, CPA, or other acquisition efficiency metricsDeep hands-on platform experience with Google Ads, Meta Business Manager, and Google Analytics 4; experience with at least one DSP or OTT platform (The Trade Desk, DV360, MNTN, Vibe, or similar) preferredWorking knowledge of SEO and emerging AEO/GEO disciplines, including how content, structured data, and authority signals influence both traditional and AI-driven searchExperience leading or managing SEM, SEO, or paid media agency relationships, including the ability to evaluate, transition, or in-house external workStrong analytical fluency with attribution methodologies and comfort working with BI tools such as Looker Studio, Power BI, or equivalentDirect people management experience or demonstrated readiness to manage a direct reportB2B, wholesale distribution, or multi-brand and multi-location retail experience strongly preferredExperience with ecommerce platforms (Unilog, Shopify, Magento, BigCommerce, or similar) preferredExcellent written and verbal communication skills, including the ability to present complex performance data to executive audiencesBachelor's degree in Marketing, Business, Analytics, or a related field; advanced certifications such as Google Ads or Meta Blueprint a plusPhysical Demands & Work EnvironmentThis position may require over 40 hours per week and includes regular physical activity such as:Prolonged periods of sitting at a desk and working on a computerAbility to view and interact with computer screens for extended periodsOccasional travel to support trade shows, vendor meetings, or business unit visits may be required (less than 15%)Ability to lift and carry event or trade show materials up to 25 pounds on occasionStandard office or remote work environmentWhat We OfferWe prioritize your well-being from day one with a comprehensive benefits package that includes:Medical, dental, vision, and prescription coverage effective immediately401(k) plan with company contributionsLife insurance and short-term disability coverageHSA/FSA options and an Employee Assistance Program (EAP)Paid time off, including vacation, holidays, and personal daysWeekly pay, employee discounts, and moreEqual Employment Opportunity & Pre-Employment RequirementsmSupply is an Equal Opportunity Employer. We make employment decisions without regard to sex, age, race, color, creed, religion, national origin, citizenship or immigration status, sexual orientation, gender identity or expression, disability, genetic information, marital status, veteran or military status, or any other status protected by applicable federal, state, or local law.We are committed to providing reasonable accommodations for qualified individuals with disabilities and to applicants with sincerely held religious beliefs, in accordance with applicable law. To request a reasonable accommodation, please contact careers@msupply.com.Final offers of employment may be contingent upon completion of job-related pre-employment checks and screenings permitted by law for the position. For roles that require operation of a company vehicle, a Motor Vehicle Record (MVR) check may also be conducted to determine insurability. This employer participates in E-Verify to confirm employment eligibility in the United States.CORPORATEOne City Place, Suite 400St Louis, MO 63141(800) 464-6172J-18808-Ljbffr