Business Brand Manager

Company & Culture At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values inspire you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.
Requirements Experience: 3+ years in brand management or marketing within CPG (preferred in Food & Beverage or Health and Wellness)
Hands‑on yogurt category expertise combined with premium brand management experience
Prior experience managing a premium, highly nutritious consumer brand preferred
Experience with premium‑priced products in competitive categories, including thin margins and high cost‑of‑goods dynamics
Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners
Education: Bachelor’s Degree in Marketing or related field (required); MBA preferred
Computer skills: Experience with syndicated data (IRI, SPINS, or ACNielsen); Advanced MS PowerPoint and Excel
Job Description We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly‑functional early‑stage health and wellness beverage brand.
As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters and leading‑edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture‑setting consumers, and pioneer a movement, we’d love to meet you.
Key Responsibilities Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
Collaborate with the Creative team to develop breakthrough campaigns while ensuring cohesive execution across touch‑points and effective consumer engagement
Support innovation by developing and launching go‑to‑market plans to generate news and excitement for new products
Leverage market research and consumer insights to inform strategies and identify growth opportunities
Partner with Marketing, Sales, Creative, Finance, and Operations to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
Identify opportunities for process improvement and upskilling, communicate best practices, and implement improvements where needed
Qualifications & Required Knowledge, Skills And Abilities Strategic thinking and ability to translate strategies into marketing plans that accomplish business objectives via thoughtful and on‑brand tactics
Data‑driven decision maker able to interpret large, complex data sets and extract actionable, fact‑based insights to drive brand results
Effective communicator, interpersonal and presentation skills, able to engage at the executive level
Thrives in a scrappy, fast‑moving, entrepreneurial environment
Project management skills and ability to meet deadlines
Detail oriented, passionate about doing the little things well
Knowledge of the retail landscape, especially the Natural channel, a plus
Deep understanding of the unique mindset of early adopters in the health and wellness space
Knowledge of packaging, advertising, promotions, shopper marketing, and brick‑and‑mortar retailer landscape
GT’s Employee Experience (Benefits/Perks) Health insurance: Medical, Dental, Vision
401K with matching
Discounts on the GT’s product line
Corporate discounts with partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more)
Other perks: food trucks every weekday, quarterly employee appreciation events
Job Details Work hours: Hybrid 4:1 (4 days onsite, 1 remote day); Monday‑Friday standard business hours (Based out of LA)
Work attire: Smart/Business Casual
Pay range: $110,000 to $150,000 salary + bonus eligible
GT’s Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.

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