Lifecycle Marketing Manager Job at VSCO in San Francisco

Requirements 5 years of experience in lifecycle marketing or a related field
Hands‑on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics)
Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io)
Ability to translate product value into simple, intuitive messaging tailored to different audiences
Comfort working cross‑functionally with Creative, Product, and PMM partners
Data‑driven mindset – you look for insights to inform decisions and iterate
Highly organized, detail‑oriented, and capable of operating in a fast‑moving, creative environment
Passionate about creativity, photography, and helping creators thrive
What the job involves We’re looking for a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey
Partnering with the Director of Growth Marketing, you’ll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO’s surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro
This role blends strategic thinking and hands‑on execution
You’ll partner with Product, Creative, and UX Design to build cohesive experiences that educate, inspire, and activate our global community of photographers
Develop and execute VSCO’s lifecycle strategy across email, in‑app surfaces, and other owned channels
Own end‑to‑end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting
Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey
Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes
Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence

#J-18808-Ljbffr