Marketing Lead

Marketing Lead, Thera (NYC, in-person)Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands‑on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.NYC, 5 days/weekWhy we started TheraOur founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.Backed by YC, 10X Founders, Zillionize, and Amino Capital.What you'll ownTop of funnel demand generationPaid ads across search, social, and new channelsIn‑person events, field marketing, and partnershipsProduct launches and new product storytellingBrand voice, messaging, and positioningCreative experiments including stunts and viral momentsMarketing attribution and pipeline influenceWhat success looks likeConsistent inbound leads that convertClear link between marketing and pipelineEvents that drive real conversations, not just swagFast launches with real customer pullA brand people recognize and talk aboutAbout you4 to 7+ years in marketing, ideally at fast‑moving startupsHands‑on operator who can run paid ads, write copy, and ship campaigns yourselfStrong storyteller with a sharp instinct for brand voiceComfortable owning experiments end‑to‑endBias toward action, speed, and high standardsNot a fit ifYou want a pure management role or need a big team to operateYou avoid ambiguity or measurable outcomesYou're not willing to be in‑person in NYCWhy TheraRoom to experiment and move fastDirect ownership of outcomesA product people actually likeSupport for creative risks that workRead more about our cultural principles: